Backcountry Skiing Accessories
Soft Boot Bindings
Alpine Snowboard Accessories
Backcountry Skiing Accessories
Soft Boot Bindings
Alpine Snowboard Accessories
Since 1990 Prior has been relentlessly Refining the Ride. Handcrafting high-performance snowboards for more than two decades has given Prior the knowledge and skills to consistently produce boards and skis that stand up to the test of time, and the rigorous performance needs of the most dedicated local riders and elite athletes.Shape, length, sidecut, flex, weight, camber, and material composition are all carefully considered and tested in Prior’s custom factory at the bottom of Whistler Mountain (North America’s biggest winter resort). Prior’s un-rivalled access to R&D leads to continuous enhancements through its full lineup handcrafted boards and skis. Throughout its history Prior has been driven by the singular goal of making the best boards and skis possible.
Yes! All Prior products are manufactured in our one and only factory in Whistler.
First, we always use the finest materials available. Secondly, we have been handcrafting boards for some of the world's best riders since 1990 and this knowledge and know-how goes into every product we make. Third, the Prior boards and skis are made in Whistler by craftsmen whose lives revolve around the sport. The fourth, and most important differentiating factor, is the Prior ride. Prior snowboards and skis have been designed to provide unparalleled stability, control and performance in all winter conditions.
Any Prior snowboard or skis with Hybrid Rocker will have similar edge hold to the same model built with traditional camber. Keep in mind that there is still camber under and between your feet and that the rocker or early rise in the tip and tail is minimal. The result is a ride that has excellent edge hold while providing an enhanced powder ride with more effortless edge-to-edge transition.
If you order a snowboard or pair of skis that are currently in stock (ie. from the new in-stock/demo section), your order can be shipped or picked up the same day. The amount of time that an order takes to ship will depend on your location and which shipping option you choose. If you order a snowboard or pair of skis to be custom built (ie. you've specifically chosen certain graphics from our topsheet and base selections) the lead times will vary depending on how busy the factory is with other orders. Most 'custom build' orders can be completed within 3 weeks (plus shipping time).
If you placed your order online, you will be emailed a tracking number and shipping confirmation on the day that we ship your order out. If you ordered in person or over the telephone, please make sure we have been given your email address and you will be emailed your tracking number on the day that your order is shipped.
Prior ships everywhere. We have more than two decades of shipping experience to Prior customers from all over the world. Since we partnered with Fedex, we were able to provide even more affordable, reliable, and timely service for Prior customers around the globe.
Yes, you can choose to 'Pick up at Prior Factory' as your shipping method when ordering online. We will contact you via email or telephone to let you know when your order is ready and we will hold it here at the Prior Factory/Store for you to pick up at your convenience.
Click here for our address and directions. If you are still having difficulty finding us, simply give us a call at 604-935-1923 or toll free 1-877-93-PRIOR.
It varies depending on the economic conditions. Click on www.xe.com for current exchange rates. We charge all purchases in Canadian dollars. We list some common exchange rate prices on our site for quick reference only and exchange rates vary depending on the current daily rate.
New Prior snowboards and skis come with a one-year warranty against defects in quality and workmanship.
For more information please go to our warranty information page.
Yes. We repair Prior boards and skis for a reasonable price. Keep this in mind if you have some non-warranty damage, or if your warranty expires.
Yes, we sell a selection of softboot, alpine, splitboard and ski bindings and accessories. Click on accessories for more info.
Industry information says yes. Graphite reduces friction at moderate temperatures, thus increasing speed. In cold conditions and warm conditions this effect is negated. To ensure board speed it is most likely more important to keep your base in good condition and wax regularly.
Yes. We have a full set of demo boards and skis at the Prior factory in Whistler that are available for C$25/day (+HST). We will take up to three demo days (C$75) off the purchase price of a new Prior board. Many of our Dealers also rent or demo Prior snowboards and skis. In addition, we perform free demo clinics at several resorts around the Pacific Northwest during the winter months. Check our demo schedule for dates and locations.
Yes. Please go to the Prior Ski and Board Rack for up-to-date product listings.
The Prior factory is specifically designed to handle small runs of high quality snowboards and skis. We produce a limited number of snowboards and skis to ensure that the integrity of our product is maintained. When you visit Whistler, please contact us to reserve a spot on one of our free factory tours.
We offer several "wide" boards to help prevent heel/toe drag for those with bigger feet. "Wide" models that have a 26cm waist are the MFR in all lengths, the Khyber in 165 and 170cm, the Spearhead in 166, 172 and 178cm, and the Powstick in 176 and 181cm sizes. We also offer an MFR 168 "extra wide" board with a 27cm waist width which is suitable for riders having size 12 - 14 feet. A special note for those with feet larger than size 14, we can customize boards with a waist width up to 28.5cm and a tip/tail width up to 34cm. Click on Custom Shapes for more info.
All customers can choose between various topsheet and base graphics. Length, width, flex, materials and cosmetic appearance are all possible custom features available for additional surcharges. Please go to custom shapes or custom graphics for various prices and options or contact us for more information.
Are you using the correct screws? All inserts are tested in the factory before shipment. Prior uses industry standard 6mm stainless steel inserts. If an insert is giving you problems try inserting a screw without the bindings very slowly. Make sure the screw is pointed straight down. If you still are having problems try other binding screws in the problem hole. New screws often require more effort due to the locking material on their threads.
Contact us if the problem persists.
We do not make a 'kids' specific model, but our Brandywine and our Lupin Twin are both suitable for smaller, lightweight riders and come in shorter lengths including 147 and 150cm.
With a little care, your Prior snowboard can last several years. We recommend that you wipe off your board with a soft towel after you use it and store in a warm dry place. Regular waxing and tuning is also important. Go to Board Tuning 101 for some helpful tips. For those of you who would rather have your board taken care of by the pros we offer a Pro Tune done here at the factory in Whistler.
No. Remember that the most of your skin traction comes from the area below your feet and this area still has camber. Also note that the early rise (rockered) tip and tail is subtle so you will be getting skin traction and edge hold in this area of the board half too. Early rise in the tip is beneficial as it makes it easier to stay above the snow when hiking in deep pow.
No. Prior splitboards are torsionally stable and have a similar overall flex pattern to our proven freeride models. With the connective splitboard hardware in place, the splitboard rides just like a regular board. (Note: a quadglass splitboard weighs approximately 8% more than a regular board, however an XTC carbon splitboard weighs approximately 9% less than a regular board.)
Once you've got your system dialed, it will only take a couple of minutes to switch over from boarding to touring mode and vice versa.
No. The current Voile and Karakoram setup are for freeheel mode only.
Most tip clip damage occurs while the boards are split apart. We recommend rotating your tip clips in so that the board protects them while in touring mode. The tip clips fit under the skin bars when in this position which is added protection. Also, while skinning, run your boards with the straight sidewall (middle of board) out. This provides additional control while skinning as well as reducing the chances of making contact with the tip/tail clips.
If you do break a nylon tip clip please contact us to arrange getting a replacement.
When drying your skins, hang them up separately with the glue on the outside. Once dry, stick both skins to both sides of a cheat cheet for storage.
You can certainly 'ski' downhill as necessary, but keep in mind that you will be freeheeling with a setup that was not designed for skiing. The result is more of a cross country skiing experience versus downhill. Also note that the splitboard halves will have a straight edge on one side, so they will not have the same effect as a regular downhill ski.
Prior built the first prototypes in March of 2002. We then tested and refined them for 18 months before releasing the Prior 'Original' to the public in the in the fall of 2004.
As a general rule Prior recommends sizing customers for skis with the "Use your Head" method. The key to this rule is simplicity. For Type 1 (novice) skier, size the skis with the tip approximately chin height. For Type 2 (intermediate) skier, use approximately nose height. Type 3 (expert) skiers will be sized correctly when the ski tip is at forehead height. Note: There are exceptions to the rule to be aware of. Many of Prior's customers are experts and have various requirements which may mean even longer or shorter lengths than recommended above. Please email a Prior ski representative for more information.
All customers can choose between various topsheet and base graphics to customize the look of their Prior skis. Original, Doughboy and Sister ski models can also come with an optional flat tail section to facilitate climbing skins at no extra charge. Prior skis can be made stiffer or softer upon request too (nominal upcharge will apply). Finally, you can also completely customize with your own graphics for a surcharge - go to Custom Graphics at the bottom of a product page for more info.
The recommended boot centre (B/C) mounting position is marked on the sidewall of each Prior ski. Note: You may wish to adjust the position of the binding slightly forward or back depending on your skiing style. Please discuss options with the ski technician who is mounting your bindings.
We currently stock collapsable ski poles which are great for backcountry use.
Our free factory tours are held every Wednesday at 5:30pm, and Saturday at 5pm throughout the winter season!
Tours are approximately 40 minutes long. Please call 604-935-1923 to reserve your spot.
All Prior skis and snowboards can be demo'd from the Prior Factory all winter long. The cost is C$25/day and we will take up to three days rental off the purchase price of a new board or skis.
Please call us at 604-935-1923 to reserve.
Our mission statement at Prior is "To grow a lifestyle business through the construction of premium snowriding products while providing excellent service to our customers and positive support for our various stakeholders including the community in which we reside, the mountains, and the environment."
With that in mind, we at Prior try to give back when and however we can.
Recycle all paper, plastic, glass and cardboard.
Employees carpool, ride bikes or walk to work whenever possible.
Commission local artists to do paintings for topsheet graphics.
Utilize local businesses for graphic design, screening, embroidery, decals, etc. whenever possible.
Whistler Search & Rescue Fundraiser
Braveart Locals Night
Whistler Film Festival
Whistler Welcome Dinner
Terry Fox Run
Breast Cancer Fundraiser
Merlin's Diabetes Fundraiser
Whistler Arts Council Fundraisers
Mountain Life local photographer Fundraiser
Hostelling International parties
RONA Multiple Sclerosis Bike Tour
Yoga in Action for UNICEF
HRTS Fundraiser for Imagine1day
Crankworx volunteer prizing
Prodeals offered to certified ski & snowboard instructors.
Prodeals offered to certified backcountry guides & industry professionals.
Sponsor Prior athletes
Avalanche Awareness Association fundraiser
Canadian Ski Museum/Hall of Fame fundraiser
Canadian Avalanche Foundation fundraiser
Mount Baker Splitfest
Mount Baker Banked Slalom
It's important to keep your Prior snowboard performing and gliding like new. Simple tuning requires the following tools:
Sooner or later, your edges will need some sort of sharpening to renew your ability to carve and ride in control. First you must choose between several file and file guide options. Side-edge tools come in various degree profiles. Picking the one that is right for you depends on your riding style. Three common choices:
Note: The file that usually comes with the tool is quite coarse and will take off quite a bit of edge material - use sparingly. Consider replacing with a less coarse file to increase edge life.
How to Sharpen
|Side edge||With your board in the vice on its side, place the file guide on the board so the file is on the side edge and the guide can glide smoothly along the base (as an advanced technique, you can tape the base of your board so you don't grind filings into your base). Use long smooth strokes with the guide and make sure the guide part of your tool stays flat to the base, so after filing you will have a clean and smooth, consistent side edge.|
|Base edge||Your base edge is a much easier process. To start with, wrap your file's pointy end with 3-4 layers of masking tape. This gives you a bit of base edge bevel. This base edge bevel will lift your base edge off the snow a bit and make your board act a little more predictably on cat tracks and traverses.
With the pointy end in one hand, start at one end and pull smoothly towards you, and note how your base edge gets cleaner and sharper. For best results we recommend to work from the tip to the tail.
|Deburring||Your file, as it sharpens, creates a tiny micro-burr along the entire length of the board. It is a good idea to remove those tiny burrs with a diamond stone. Added precision is possible by inserting your diamond stone in your file guide.|
|Final test||The finished edge should still feel sharp, but will not cut your skin if you run a finger along the edge.|
Note: Carry your diamond stone while you are on the hill so you can polish any nicks that you might put on your edge on the mountain.
Regular waxing is crucial for snowboard performance and protection. Waxing is relatively easy to master.
|Waxes||Racers can spend a fortune on wax. Temperature, snow moisture content, elevation, and type of snow all play a part in choosing the right wax. More technical information is available from wax companies such as Toko, Kuusport etc. For everyday riding, we recommend a reasonably priced, all-purpose, universal temperature wax.|
|Wax application||Using an iron, (preferably without steam vents) drip wax on the base of your board. Use a low to medium temperature on your iron to prevent the wax from burning and/or smoking.
After dripping, iron and spread the wax onto the base of your board, making sure you keep the iron moving to avoid melting/burning your base. Spread/iron evenly from tip to tail over the entire board, and then let cool.
|Scraping / structuring||After the board has cooled, scrape off the excess with a plastic scraper. To improve your glide, finish by brushing your base to bring out its structure. Scotchbrite, a hairbrush, or a special "structurebrush" will do the trick.|
The Prior Splitboard comes complete with two board halves, Voile tip and tail clips and chinese hooks. You will have to add the mounting hardware along with skins and a binding mount to make the board fully operational. Below is a video that outlines how to setup a Voile mounting kit with universal slider tracks to mount a traditional snowboard binding to your splitboard. You may have decided to ride with a splitboard specific binding in which case you won't need to mount a slider track to your bindings, but you will still need to know how to mount the pucks to your board, and trim your skins. If you have any questions following the film and instructions below feel free to contact us.
Helpful notes for stance setup:
Discs may be used in any combination on heelside or toeside of board to obtain proper stance width and angles. If you cannot get the proper width or angles, try switching the parallel slot disc and the in-line slot disc.
It is also important to note that by using the indicators on the discs marked "A" results in different stance options than by using the indicators marked "B". If you cannot get the proper width or angles, try changing the discs from A to B or B to A.
Mounting Bindings to Slider Tracks
Soft or hard bindings are compatible with slider tracks.
|1.||Put Rubber Gaskets on top of each Slider Track.|
|2.||Place your binding on top of the Rubber Gaskets ensuring that the binding's disc holes, the gasket holes and the Slider Track holes are in alignment and that the binding is centered from front to back so that you can access the pin once together. Also ensure binding is not too far forward or overhang may impede performance while ascending.|
|3.||Using your regular binding screws, mount the binding to the Slider Track by inserting the screws in the holes and into the T-nuts which are placed in the corresponding holes underneath the Slider Track.|
|4.||Test your newly mounted binding by sliding it onto the Nylon Location Blocks.
Note: Binding mounting screws may need to be shortened so they are flush with the T-nut bottom and do not interfere with the Nylon Location Blocks. This can be done by filing down the screws, adding a washer, or by purchasing shorter screws at a retail outlet.
|5.||Once you are satisfied with the setup of the first binding, repeat the above steps for the second binding.|
|6.||Attach each pin's wire retention device to each binding and so you do not lose your pin.|
Have fun, be safe, enjoy the ride!
|Prior ships everywhere!||
|1 snowboard or pair of skis||Anywhere in Canada||FedEx Ground||1 - 5||$35||$30|
|Continental USA||FedEx Ground||3 - 5||$60||$52|
|Alaska or Hawaii||FedEx||2 - 3||$100||$86|
|Outside North America (Northern hemisphere)||FedEx||2 - 5||$135||$117|
|Outside North America (Southern hemisphere)
||2 - 5
(naked or with kit & skins)
|Anywhere in Canada||FedEx Ground||1 - 5||$40||$35|
|Continental USA||FedEx Ground||3 - 5||$65||$56|
|Alaska or Hawaii||FedEx||2 - 3||$110||$95|
|Outside North America (Northern hemisphere)
||FedEx||2 - 5||$150||$130|
|Outside North America (Southern hemisphere)
||2 - 5
|1 set bindings||Anywhere in Canada||FedEx Ground||1 - 5||$20||$17|
|Continental USA||FedEx Ground||3 - 5||$30||$26|
|Alaska or Hawaii||FedEx||2 - 3||$55||$48|
|Outside North America (Northern hemisphere)||FedEx||3 - 5||$100||$86|
|Outside North America (Southern hemisphere)||FedEx
||3 - 5
|1 clothing item
|Anywhere in Canada||Post||1 - 5||$15||$13|
|Continental USA||Post||5 - 10||$16||$14|
|FedEx Ground||3 - 5||$25||$22|
|Alaska or Hawaii||Post||7 - 14||$16||$14|
|FedEx||2 - 3||$55||$48|
|Outside North America||Post||20.-.40||$20||$17|
|FedEx||3 - 5||$70||$60|
• Online orders receive 12% off shipping!
• All accessories and binding orders placed with snowboard, splitboard or ski orders are shipped at half price.
• Additional snowboards or skis on multiple ski or board orders are shipped at half price.
• For multiple accessory only orders each additional accessory is shipped at half price.
• Shipping time is approximation only; exact time in transit may vary.
• FedEx overnight shipping from Monday to Friday. Some locations may not apply. Saturday deliveries available to major centers only.
• Coming to Whistler? You can choose to pick up your order at the Prior Factory and no shipping costs will apply. The option to 'Pick Up' will appear during the online order process. Note for Non-Canadian residents, standard HST (12% tax) will be applied to Pick Up orders.
Once all information is included in online order form exact shipping costs will appear.
If you have additional shipping questions, or would like to make special shipping arrangements, please email us via our Contact Us page.
*** Special rates may apply to certain remote areas.
Prior Snowboard Manufactory Ltd. (Prior) warrants all products sold by Prior to be free of defects in material or workmanship for a period of three (3) years from the date of purchase unless otherwise specified on the product. If a product is found to be defective by Prior, Prior's responsibility shall be limited to repair or replacement of the defective product. Prior will not be responsible for any costs, losses or damages incurred as a result of loss or use of product or damages incurred in shipping.
This warranty is subject to the following limitations.
Evaluate the validity of the claim.
• Confirm that that product was purchased within the last 36 months.
• Confirm you are the original owner.
• If the issue is not a warranty claim but you would like it repaired by Prior please contact email@example.com.
Bring the product to the store where it was purchased OR email our warranty department: firstname.lastname@example.org with photos of the issue in question and a copy of your receipt.
In either case, Prior must be contacted to receive a Return Authorization (RA) Number.
• Email our warranty department at: email@example.com
• Tell us WHAT you are sending back (describe the product).
• Tell us WHY you are sending it back (describe the problem).
• Don't forget to include photographs and a copy of your receipt.
• We will assess your claim and provide you with an RA number for return back to Prior for inspection, repair or replacement.
Pack and ship the product immediately. Customer is responsible for shipping costs to Prior.
• Remove bindings from boards before returning (for splitboards: do not return mounting hardware or skins).
• Use a cardboard box for shipping boards. Plastic wrap will not protect the board in transit.
• Include a copy of the original proof of purchase (receipt).
• Include a brief description of the problem and the RA#.
• Write RA# clearly on the outside of the box.
• Mark the defect clearly with a piece of masking tape (do not use permanent marker to outline the defect).
• Ship the claim to:
Prior Snowboard Manufactory Ltd.
Attention: Warranty RA#______________
#104-1410 Alpha Lake Road
Whistler, BC, Canada V0N 1B1
If returning a board from outside of Canada, write 'Damaged Goods Returning to Manufacturer' in the 'Description of Goods' area of the waybill and value the returning goods at US$20.
Within 48 hours of receipt of product, the claim will be handled in one of the following ways:
• If the returned product is within the valid three-year warranty period and judged by Prior to be defective, we will contact the customer or contact person to confirm the warranty and advise timeline for repair or replacement. The warranty remains valid on repaired and replaced items for the balance of three years from the original purchase date.
• If the problem is determined to not be covered under warranty but can be repaired, we will contact the customer with an estimate for the repair and to get authorization to proceed with the repair.
• If the problem is not covered under warranty, nor repairable, the customer will be contacted with list of available options.
***We always work hard to have your claim repaired or replaced and returned as soon as possible so you get back on the snow with minimal downtime.
For all warranty approved boards we will return goods via the same method used to ship to the Prior factory (ie. if you use Express shipping to ship to us we will ship Express back to you; etc.) at our cost.
For all non-warranty boards the customer will be responsible for the return shipping costs. These will be outlined on our quote outlining the repair costs.
Should you decide you would like to return an in stock product bought from us you are welcome to do so up to 3 weeks from the date of purchase. Items must be unused and in original packaging.
If, however, you would like to return a product that we built specially for you, a 15% restocking fee will apply under the conditions mentioned above.
Please contact us at firstname.lastname@example.org before shipping anything back to us.
The Prior Flyer.
What is the Prior Flyer?
By subscribing to the Prior Flyer, you'll receive email newsletters of the latest happenings at Prior Snowboards including new products, events, contests, tips, and other helpful information.
What about spam?
Prior Snowboards respects your privacy and will not share your email address with anyone, under any circumstances. You can be 100% confident that you will not receive any spam by subscribing to the Prior Flyer.
My email program doesn't read web-style emails...
The Prior Flyer works with web-style (HTML) email and regular text email.
What if I change my email address?
By creating and logging into an account you can manage your newsletter subscriptions and email address.
Conditions and Forecasts
Alex Capon: Head Grinder
Alex moved to Canada 3 years ago from the UK to live and work in the mountains. Alex’s mission in life is to make the most out of all seasons. Whether it’s deep pow turns or sweet single track, Alex is on it.
Hometown: Essex, England. Ski/Board Idol: Me. What brought you to Whistler: The mountains. Why do you like working at Prior? Nothing like finishing boards for a quid. What do you like most about Prior skis/boards? I know what’s on their inside.
Andrew "Riddy" Gardhouse: Edging Guru
An Ontario transplant enjoying the Whistler life.
Hometown: Schomberg Ontario. Ski/Board Idol: Travis Parker. What brought you to Whistler: An airplane and a dream. Why do you like working at Prior? Being able to contribute to someone’s great ride…and the 20cm rule! What do you like most about Prior skis/boards? You can’t sink them on the really deep days.
Casey Dean: Manufacturing Assistant
Growing up, Casey was a hockey tragic for many years. At the age of 19 he strapped into a snowboard for the first time. It was February in Thunder Bay, ON. By April Casey had packed up his bags and moved to Whistler to follow his new found love and he hasn’t looked back since.
Hometown: Thunder Bay, Ontario. Ski/Board Idol: John Jackson & Nicolas Muller. What brought you to Whistler: Mainly to shred in the best mountains in Canada but also to experience different cultures and scenery. Why do you like working at Prior? How many people in the world can say they build the best boards and skis on the market! What do you like most about Prior skis/boards? The craftsmanship. The boards are super fun! Nothing like surfing the mountain on an AMF.
Chris Prior: El Presidente
Chris grew up on a sailboat with the ocean being a constant and major influence in his life. He became a professional windsurfer and began his shaping career with windsurf boards in his garage in North Van. In 1989, on an unscheduled trip to Whistler, he embraced frozen water and his shaping skills evolved to snowboards and skis. Reflecting his lifestyle, he is committed to continuing to handcraft the most innovative, high performance perfect ride, built right here in Whistler with our local Prior crew, on-mountain R&D, and continual input from his friends in the worldwide snowboard and ski community.
Hometown: Montreal, Quebec. Ski/Board Idol: Too many to mention. What brought you to Whistler: The lifestyle and the perfect place for Prior Snowboard Manufactory Ltd. Why do you like working at Prior? We build toys! That and the 20cm rule means there's nowhere I'd rather be. What do you like most about Prior skis/boards? High performance skis and boards for every condition.
Dom Morin: Production Manager
Dom grew up skateboarding, snowboarding and cross country skiing and in his down time practicing martial arts. Dom fell in love with surfing and was chasing waves around the world until his girlfriend brought him back to snowboarding, which placed him on the west coast. He started his snowboard manufacturing career building boards with Option in Vancouver before making his way up to Pemberton and landing a job with Prior. When he isn't on the tools and covered in dust you can find Dom seeking his cut back satisfaction in deep pow stashes accessed on his splitboard.
Hometown: Rimouski, Quebec, Canada. Ski/Board Idol: Terje Hakonsen. What brought you to Whistler: I was working at Option and was about to become a dad and needed to be closer to the mountains, so knocked on Prior’s door. Why do you like working at Prior? I can talk with Chris about surfing, big waves and empty breaks and he gets it. What do you like most about Prior skis/boards? The name on the boards makes me feel like I am connected with the customer and that’s priceless.
Andrew Millar: Sales & Marketing Coordinator
Drew made the move to the best coast after finishing up his schooling back home in Ontario. Growing up, Drew spent his weekends smashing gates and sparking rails like so many other poor souls back home. He moved to Whistler with hopes and dreams of deep snow and black dirt.
Hometown: Brampton, ON. Ski/Board Idol: The local legends. What brought you to Whistler: Finding the ideal work/life balance. Why do you like working at Prior? Working for a locally owned business with like-minded people is a cool thing to see. It’s refreshing to see people being motivated by their passions in life and not tangible incentives. What do you like most about Prior skis/boards? Everything is designed specifically for the riding conditions in the surrounding area! It makes for the best riding experience possible.
Emilie de Crombrugghe: General Manager
Originally from Belgium, Emilie has always been teaching snowboarding so that she could ride all over the world. It started with Austria, France, Switzerland, Italy and New Zealand. After her Master in Sport Management, she continued her snowboard trips to Argentina, Chile and ended in Whistler Canada. It was in this valley that she found everything she was looking for. Pow, space, untouched mountains, friendly people, ”sick” and stoked riders, splitboard adventures, downhill biking, cross country biking and millions of outdoor possibilities. She is always looking at how to get to the next level and at how to do more. Emilie now resides in Pemberton and has called Pemby home for five years.
Hometown: Leuven, Belgium. Ski/Board Idol: Xavier de le Rue. The day I’ll be able to ride down that frozen waterfall... Why do you like working at Prior? I get to use my past experience in sport management and sport events in a great environment. The company embraces backcountry touring, which is part of my day to day life. Everything at the Prior factory is hand built which means that we can always build our new dream ride! The whole team is driven by the snow and we all get to sneak out for a ride when the snow is falling. What do you like most about Prior skis/boards? They rip like no other board I’ve ever ridden before. You can cut through anything and you know it'll bring you down safely. It’s like your best buddy!
Greg Parkhurst: Manufacturing Assistant
Greg’s from a small town in Ontario with an oversized snowbank for a ski hill. He loves to ride and hence his relocation to Whistler. Greg’s goal is to become a Jedi master.
Hometown: Belleville, Ontario. Ski/Board Idol: LNP. What brought you to Whistler: The Lifestyle. Why do you like working at Prior? Good vibe, good people. What do you like most about Prior skis/boards? Made in Whistler!
John Myllynen: Manufacturing Specialist
Born in Sudbury Ontario, John started snowboarding at the ripe old age of 8 on a borrowed Kemper snowboard and can remember just loving the feeling of sliding sideways on snow. As he got older he started to experiment with his park riding skills and spent a chunk of time searching out rails in the backstreets of Ontario. A few years ago John spent 6 years living in Calgary and couldn’t stay away from the mountains and so finally committed to a life in the mountains by moving to Whistler. He also likes to produce music to ride to in his down time.
Hometown: Sudbury, Ontario. Ski/Board Idol: Terje Hakonsen. What brought you to Whistler: 8000 acres of terrain. Why do you like working at Prior? Who else can say they handmake boards, split and skis. What do you like most about Prior skis/boards? Designing my own ride.
Matt Dussault: Sales & Marketing Coordinator / Team Manager
Originally from Ontario, Matt has always been driven by his passion for skiing/snowboarding and made the move to Whistler in 2002. After focusing most of his adolescence on competitive skiing and coaching he found himself drawn to the solitude of the backcountry and the sheer joy of skiing deep powder with friends. After collecting a couple of degrees, Matt’s now focused on developing and growing the Prior brand while continually relapsing on his powder addiction.
Hometown: Fonthill, Ontario. Ski/Board Idol: Eric Pollard. What brought you to Whistler: Its never ending playgrounds and unique lifestyle. Why do you like working at Prior? What’s not to like? We build sick boards! What do you like most about Prior skis/boards? These boards/skis are bomber! I love the different construction/design options that we offer and we’re always developing new products from the minds of the Prior family!
Rob Benton: Press Room Supervisor
Rob’s a 24 yr old shredder currently residing in what he calls “the best place on earth”. He lists the important things in life as “family, friends, the ladies, snowboarding and other adrenaline fueled pastime”. Rob’s heavily influenced by his natural surroundings and his love of the mountains, lakes, pow and sunshine. He owes it all to his dad who bought him a one way ticket to BC 5 years ago. Oh and Rob also likes to remind people that he is one of those people who does something he loves for a living.
Hometown: Frankford, Ontario. Ski/Board Idol: Xavier de le Rue. What brought you to Whistler: Powder and a 7 month season. Why do you like working at Prior? Building boards is the next best thing to riding them. What do you like most about Prior skis/boards? I like the versatility our shop allows. Basically being able to build any board or ski that a customer wants and doing a damn good job at it.
Dale Bendon: Shipping Manager
Will Westwood: Product Engineer / Materials Manager
Will has always had a passion for snowboards and bikes, being from the UK meant plenty of opportunity to ride bikes but in England, three inches of snow is "a great pow year". After graduating from the University of Sheffield with a Masters in Mechanical Engineering, he made the trip to Whistler to “do a season” and like so many others, that one year has turned into several.
Hometown: Catbrook, Wales. Ski/Board Idol: Devun Walsh, rarely goes bigger than a 5 but it’s always the cat's pajamas. What brought you to Whistler: My overdraft. Why do you like working at Prior? CP is always open to suggestions so it really feels like we all have a say in which direction the ship is sailed. Except it's not a ship, it's a snowboard factory. What do you like most about Prior skis/boards? No gimmicks, no crazy name for every single piece of technology that goes into them, just solid boards.
Ryan grew up in Vancouver and for the past 11 years has called Golden, BC home. He lists his influences in life as being outside and exercise while also working hard to accomplish whatever is going on in life at the time. Currently Ryan is the owner/operator at Glacier Raft Company on the Kicking Horse River in Golden and Glacier Raft Adventures on Toby Creek and Columbia River in Fairmont Hot Springs. In the winter he runs Hangfire Avalanche Training which provides AST courses for snowmobilers. Between all that Ryan tries to play outside as much as possible, do the odd film project, play hockey, play more hockey and watch hockey. Check out him getting some early season pow here!
Other sponsors: Not anymore, its all for Prior and the soul now. Snowboard idol: Old school; Axel Pauporte, New; Xavier de le Rue. Favourite backcountry place: The Promised Land, Golden, BC. Song that puts you in the zone: Anything metal. Fav food after a big backcountry trip: Hot & Lots! Why do you ride Prior? Awesome to ride, open to input, overwhelming splitboards, great staff & crew.
AJ is originally from Edmonton, Alberta and first moved to Whistler in 1999. He loves spending his time riding and filming in and around Whistler. He films with Voleurz all winter and spends summers coaching at Camp Of Champions on the Blackcomb glacier. When he’s not shredding he chases the surf and hangs out with his buds. Take a look at AJ doing what he does best here.
Other sponsors: Pacific Boarder Shop, Somewon, 686 Outerwear and Smith Optics. Snowboard idol: Too many. All my friends that kill it and keep me stoked. Favourite backcountry place: Rutherford area or Sprout. Song that puts you in the zone: Any good hip hop. Fav food after a big backcountry trip: Chicken wings at Dusty's! Why do you ride Prior? Because Prior snowboards are sick, local, they are bomb proof boards that are ready to tackle anything I want to ride from park to pipe to backcountry and I can do it all on the same board. They are made right and by people who ride.
James was born and raised in Whistler, started skiing before he could properly walk, and, 24 years later, has not stopped. Travelling the world in search of the best snow, mountains and people, he always seems to return to his home with new perspectives and an even greater appreciation for the Coast Mountains of Canada. Prior skis are an obvious choice for James as they are both a product of the same amazing environment. You can take a look into James' exploits here: http://mcskiing.com/
Other sponsors: Prior's all I need! Skiers I admire and respect: Kye because he charges, Hoji because he's meticulous and my dad because he still skis every day he can after 40 years of skiing every day he could! Favourite backcountry place: Duffey Lake road, and Chamonix. Fav food after a big backcountry trip: Sushi. Why do you ride Prior? Prior skis are designed and built in Whistler and are perfectly suited for this area's terrain and snowpack.
Joel is originally from Kelowna, BC and moved to Whistler in 2004 to chase the snow. In the winter he loves killing it in the resort and also sledding and touring in the backcountry around Whistler and Pemberton. To pass the time in the summer he chills hard at the lakes, and spends his time rope swinging, cliff jumping, fishing and painting graffiti. In February this year (2012) Joel made the cover of Snowboard Canada which we are all pretty stoked about. Take a look at Joel's moves here.
Other sponsors: Westbeach, IS Eyewear, The Bakery Boardshop. Shred idol: There's tons of people I've looked up to over the years but Jamie Lynn has been a long time favourite. Favourite backcountry place: Hard to pick just one because there's so many good spots from Whistler to Bralorne. Song that puts you in the zone: Depends on what I'm doing but lately Eligh & Amplive, Ms. Meteor and Ego Killer have been my go to songs. Fav food after a big backcountry trip: Mile One in Pemby. Killer burgers. Why do you ride Prior? I ride Prior because they have everything I want in a board, strength, shape, flex and the best splitboards ever made. Not to forget about the awesome pow boards as well.
Peter grew up in San Francisco, making the weekend journey up to Tahoe in order to ride Squaw Valley. Now in his 3rd year at UBC, Peter takes time off his classes during the winter in order to live in Whistler and ski and film in the resort and in the local Backcountry BC has to offer. In the summer he enjoys playing tennis, traveling a bit, fishing, and hiking / camping in the mountains surrounding Whistler. Along with this, he helps run the North America branch of ROMP Outerwear. After graduating Peter intends on moving to Whistler or Pemberton and keep skiing and having as much fun as possible.
Other sponsors: ROMP Outerwear, and UBC Freeride. Shred idol: All the BC skiers. They are the reason I moved up here, people like Dana Flahr, Kye, Hoji, James Heim, and Ian Mac. Favourite backcountry place: Sledding in Pemberton and the slack country off of Cerro Catedral in Argentina. Song that puts you in the zone: Hip-hop or some techno stuff. Always changing though. Fav food after a big backcountry trip: A big piece of steak. Why do you ride Prior? I ride Prior skis because they are local, handmade, awesome skis that were designed for everything from big mountain riding, touring, pillow popping, to resort shredding.
Theresa (Tree) Clinton
Tree originally hails from Kenora, Ontario but the craving for big mountains brought her to the West Coast where she made Whistler her home in 1998. There she worked as a snowboard instructor and coach for 6 years and a snowboard/ski rep for 9 years with Prior. Her love of the backcountry and exploration led her to become a backcountry guide and for the past 3 years, Tree has been working/playing/guiding in Japan, New Zealand and Chile. When she’s not shredding the mountains, she’s playing hockey, mountain biking or planning her next trip....
Other sponsors: Barts, Bolle. Shred idol: Craig Kelly – a true pioneer of the sport with the most amazing riding style. Song that puts you in the zone: Depends on the run and the weather, but some faves are Ocean (John Butler), Moon Hits the Mirrorball (Totally Enormous Extinct Dinosaurs) and old-school Iron Maiden tunes. Fav food after a big backcountry trip: Any hot meal with meat involved! Why do you ride Prior? Many reasons - The incredible durability, flex and hybrid rocker profiles. The shape selection that is available in both solids and in splitboards. They are handmade by a crew of shredders who really care about the product. And above all else, how the boards ride. The stability at speed and in all conditions is incomparable!
Originally from Bainbridge Isl, WA, Jon spent a few years in Crested Butte Colorado and followed the early rendition of the Freeskiing World Tour before settling In Pemberton in 2001. Always looking beyond the beaten path Jons main focus these days is searching out, climbing and skiing big remote peaks. When not out skiing or searching for the next great line you’ll probably find him out mountain biking, riding trials motorcycles or wrenching on his sled.
Other sponsors: Smith eyewear and helmets, Loki Outerwear, TASC Performance, ABS airbag packs ,Billygoat Technologies. Shred idol: Jeremy Jones, Shane Mcconkey, Pierre Tardival, Jack Hannan. Song that puts you in the zone: Old school punk rock. Fav food after a big backcountry trip: Mile One in Pemby, Jimmys cooking in camp. Why do you ride Prior? Its great to be involved with a local operation run by passionate shredders that really take pride in the product they build. The skis are sturdy, stable, light and they rip. Nothing beats a maple core as a foundation for building a perfect ski.
Jimmy was born in Ontario but moved to Whistler with his family at an early age to live a life in the mountains. Spending the last 27years in the Sea to Sky corridor he has been loving every moment to be out exploring the Coast Rangewith family and friends. He enjoy’s spending his time travelling to remote places around the World adventuring, less crowds the better. Hobbies film and photography, skiing, biking, climbing, surf and new found love river S.U.P. To see his work go to www.jimmymartinello.com
Other sponsors: ABS packs, Ryder Eyewear, M.E.C product tester. He is a photographer with Arcteryx and also gets great support from a range of other outdoor company’s, special thanks to all of you. Shred idol: Many and most from the Coast range. John Johnston, Johnny Foon, T-Dog Hunt, Kye and Trevor Peterson, Beeker and Hugo Harrison, Alex Cairns ladies, Christina Lusti, Veronica Vacova just to name a few. Favourite backcountry place: Coast Range second A.K third Himalaya’s. Fav food after a big backcountry trip: Sushi or Mile One Pemby. Why do you ride Prior? Because plan and simple they are amazing, strong and very durable and made right here local styles. They rock on all terrain.
Eric is from Regina, SK, and now entering his 11th season out in BC. Now permanently situated in Whistler, Eric spends the seasons riding pow and park on the resort, and exploring the Whistler area backcountry splitboarding, all the while with good friends. In the summer time he continues to explore the mountains either cross country biking or backpacking, and shooting photos. You can peep some of his photography here: http://500px.com/ericmpoulin
Other sponsors: Nibz Bandanaz, Katal Innovations. Shred idol: Way too many to the list, but the local guys here I get to see rip are really inspiring.. Favourite backcountry place: Good pillow zones on the Duffey. Song that puts you in the zone: Huge variety there, could be Eagles one day and Dragonforce the next. Fav food after a big backcountry trip: One Burger in Pemberton. Why do you ride Prior? Awesome product, awesome people. Their boards are strong, responsive, and the AMF allows me to ride any which way I want in pow or park scenarios. Riding a locally made board gets me stoked because I know the people making the product, and they all rip themselves so I know the passion is there.