Creating the Perfect Skis and Boards
Since 1990 Prior has been relentlessly Refining the Ride. Handcrafting high-performance snowboards for more than two decades has given Prior the knowledge and skills to consistently produce boards and skis that stand up to the test of time, and the rigorous performance needs of the most dedicated local riders and elite athletes.Shape, length, sidecut, flex, weight, camber, and material composition are all carefully considered and tested in Prior’s custom factory at the bottom of Whistler Mountain (North America’s biggest winter resort). Prior’s un-rivalled access to R&D leads to continuous enhancements through its full lineup handcrafted boards and skis. Throughout its history Prior has been driven by the singular goal of making the best boards and skis possible.
Are all your boards and skis made at your factory in Whistler, Canada?
Yes! All Prior products are manufactured in our one and only factory in Whistler.
What differentiates your snowboards and skis from other manufacturers?
First, we always use the finest materials available. Secondly, we have been handcrafting boards for some of the world's best riders since 1990 and this knowledge and know-how goes into every product we make. Third, the Prior boards and skis are made in Whistler by craftsmen whose lives revolve around the sport. The fourth, and most important differentiating factor, is the Prior ride. Prior snowboards and skis have been designed to provide unparalleled stability, control and performance in all winter conditions.
How does Hybrid Rocker affect the edge hold of my snowboard or skis?
Any Prior snowboard or skis with Hybrid Rocker will have similar edge hold to the same model built with traditional camber. Keep in mind that there is still camber under and between your feet and that the rocker or early rise in the tip and tail is minimal. The result is a ride that has excellent edge hold while providing an enhanced powder ride with more effortless edge-to-edge transition.
How long will it take to get my snowboard or skis after I order it?
If you order a snowboard or pair of skis that are currently in stock (ie. from the new in-stock/demo section), your order can be shipped or picked up the same day. The amount of time that an order takes to ship will depend on your location and which shipping option you choose. If you order a snowboard or pair of skis to be custom built (ie. you've specifically chosen certain graphics from our topsheet and base selections) the lead times will vary depending on how busy the factory is with other orders. Most 'custom build' orders can be completed within 3 weeks (plus shipping time).
How will I know when my order has been shipped?
If you placed your order online, you will be emailed a tracking number and shipping confirmation on the day that we ship your order out. If you ordered in person or over the telephone, please make sure we have been given your email address and you will be emailed your tracking number on the day that your order is shipped.
Where do you ship to?
Prior ships everywhere. We have more than two decades of shipping experience to Prior customers from all over the world. Since we partnered with Fedex, we were able to provide even more affordable, reliable, and timely service for Prior customers around the globe.
Can I pick up my snowboard or skis in Whistler?
Yes, you can choose to 'Pick up at Prior Factory' as your shipping method when ordering online. We will contact you via email or telephone to let you know when your order is ready and we will hold it here at the Prior Factory/Store for you to pick up at your convenience.
How do I get to the Prior Factory/Store in Whistler?
Click here for our address and directions. If you are still having difficulty finding us, simply give us a call at 604-935-1923 or toll free 1-877-93-PRIOR.
What is your exchange rate between Canadian and other currencies?
It varies depending on the economic conditions. Click on www.xe.com for current exchange rates. We charge all purchases in Canadian dollars. We list some common exchange rate prices on our site for quick reference only and exchange rates vary depending on the current daily rate.
What is your warranty policy?
New Prior snowboards and skis come with a one-year warranty against defects in quality and workmanship.
For more information please go to our warranty information page.
Can you repair non-warranty claims?
Yes. We repair Prior boards and skis for a reasonable price. Keep this in mind if you have some non-warranty damage, or if your warranty expires.
Do you make or sell bindings?
Yes, we sell a selection of softboot, alpine, splitboard and ski bindings and accessories. Click on accessories for more info.
Are sintered graphite bases faster?
Industry information says yes. Graphite reduces friction at moderate temperatures, thus increasing speed. In cold conditions and warm conditions this effect is negated. To ensure board speed it is most likely more important to keep your base in good condition and wax regularly.
Do you rent or demo snowboards an skis?
Yes. We have a full set of demo boards and skis at the Prior factory in Whistler that are available for C$25/day (+HST). We will take up to three demo days (C$75) off the purchase price of a new Prior board. Many of our Dealers also rent or demo Prior snowboards and skis. In addition, we perform free demo clinics at several resorts around the Pacific Northwest during the winter months. Check our demo schedule for dates and locations.
Do you have any used, factory seconds, or 'last years' snowboards and skis for sale at discount prices?
Yes. Please go to the Prior Ski and Board Rack for up-to-date product listings.
Can you tell me more about your factory in Whistler?
The Prior factory is specifically designed to handle small runs of high quality snowboards and skis. We produce a limited number of snowboards and skis to ensure that the integrity of our product is maintained. When you visit Whistler, please contact us to reserve a spot on one of our free factory tours.
Do you have wide boards for people with big feet?
We offer several "wide" boards to help prevent heel/toe drag for those with bigger feet. "Wide" models that have a 26cm waist are the MFR in all lengths, the Khyber in 165 and 170cm, the Spearhead in 166, 172 and 178cm, and the Powstick in 176 and 181cm sizes. We also offer an MFR 168 "extra wide" board with a 27cm waist width which is suitable for riders having size 12 - 14 feet. A special note for those with feet larger than size 14, we can customize boards with a waist width up to 28.5cm and a tip/tail width up to 34cm. Click on Custom Shapes for more info.
What kinds of custom options are available?
All customers can choose between various topsheet and base graphics. Length, width, flex, materials and cosmetic appearance are all possible custom features available for additional surcharges. Please go to custom shapes or custom graphics for various prices and options or contact us for more information.
My screws feel like they are stripping the inserts when I am attaching the bindings. What should I do?
Are you using the correct screws? All inserts are tested in the factory before shipment. Prior uses industry standard 6mm stainless steel inserts. If an insert is giving you problems try inserting a screw without the bindings very slowly. Make sure the screw is pointed straight down. If you still are having problems try other binding screws in the problem hole. New screws often require more effort due to the locking material on their threads.
Contact us if the problem persists.
Do you make any boards for kids?
We do not make a 'kids' specific model, but our Brandywine and our Lupin Twin are both suitable for smaller, lightweight riders and come in shorter lengths including 147 and 150cm.
What should I do to take care of my Prior snowboard?
With a little care, your Prior snowboard can last several years. We recommend that you wipe off your board with a soft towel after you use it and store in a warm dry place. Regular waxing and tuning is also important. Go to Board Tuning 101 for some helpful tips. For those of you who would rather have your board taken care of by the pros we offer a Pro Tune done here at the factory in Whistler.
Does Hybrid Rocker affect my ability to ascend on a splitboard?
No. Remember that the most of your skin traction comes from the area below your feet and this area still has camber. Also note that the early rise (rockered) tip and tail is subtle so you will be getting skin traction and edge hold in this area of the board half too. Early rise in the tip is beneficial as it makes it easier to stay above the snow when hiking in deep pow.
Is there a significant sacrifice in performance when using a Prior splitboard compared with a solid board?
No. Prior splitboards are torsionally stable and have a similar overall flex pattern to our proven freeride models. With the connective splitboard hardware in place, the splitboard rides just like a regular board. (Note: a quadglass splitboard weighs approximately 8% more than a regular board, however an XTC carbon splitboard weighs approximately 9% less than a regular board.)
How long does it take to do the splitboard changeover in the backcountry?
Once you've got your system dialed, it will only take a couple of minutes to switch over from boarding to touring mode and vice versa.
Do the heels have the capacity to lock down when in touring mode?
No. The current Voile and Karakoram setup are for freeheel mode only.
What can I do to help protect the nylon tip/tail clips on the Splitboards?
Most tip clip damage occurs while the boards are split apart. We recommend rotating your tip clips in so that the board protects them while in touring mode. The tip clips fit under the skin bars when in this position which is added protection. Also, while skinning, run your boards with the straight sidewall (middle of board) out. This provides additional control while skinning as well as reducing the chances of making contact with the tip/tail clips.
If you do break a nylon tip clip please contact us to arrange getting a replacement.
Do you have any suggestions on how to use and maintain my splitboard skins?
When drying your skins, hang them up separately with the glue on the outside. Once dry, stick both skins to both sides of a cheat cheet for storage.
Can you downhill ski on the splitboard when it is in touring mode?
You can certainly 'ski' downhill as necessary, but keep in mind that you will be freeheeling with a setup that was not designed for skiing. The result is more of a cross country skiing experience versus downhill. Also note that the splitboard halves will have a straight edge on one side, so they will not have the same effect as a regular downhill ski.
How long has Prior been making skis?
Prior built the first prototypes in March of 2002. We then tested and refined them for 18 months before releasing the Prior 'Original' to the public in the in the fall of 2004.
What size of Prior skis are right for me?
As a general rule Prior recommends sizing customers for skis with the "Use your Head" method. The key to this rule is simplicity. For Type 1 (novice) skier, size the skis with the tip approximately chin height. For Type 2 (intermediate) skier, use approximately nose height. Type 3 (expert) skiers will be sized correctly when the ski tip is at forehead height. Note: There are exceptions to the rule to be aware of. Many of Prior's customers are experts and have various requirements which may mean even longer or shorter lengths than recommended above. Please email a Prior ski representative for more information.
What kinds of custom options are available?
All customers can choose between various topsheet and base graphics to customize the look of their Prior skis. Original, Doughboy and Sister ski models can also come with an optional flat tail section to facilitate climbing skins at no extra charge. Prior skis can be made stiffer or softer upon request too (nominal upcharge will apply). Finally, you can also completely customize with your own graphics for a surcharge - go to Custom Graphics at the bottom of a product page for more info.
Where should I position the bindings on the ski when having them mounted?
The recommended boot centre (B/C) mounting position is marked on the sidewall of each Prior ski. Note: You may wish to adjust the position of the binding slightly forward or back depending on your skiing style. Please discuss options with the ski technician who is mounting your bindings.
Do you stock ski poles?
We currently stock collapsable ski poles which are great for backcountry use.
Prior's free factory tours are held every Saturday and Sunday at 4pm throughout the winter season!
Tours are approximately 40 minutes long. Please call 604-935-1923 to reserve your spot.
Prior Demo Schedule - Winter 2012/13
- January 5th & 6th @ The Canuck Splitfest, hosted at the Hillcrest Hotel in Revelstoke.
- Februrary 9th @ Kicking Horse Mountain Resort Cancelled
- February 10th @ Revelstoke Mountain Resort Cancelled
- March 2nd & 3rd @ Whistler Mountain. (Skis only)
- April 13th & 14th @ The World Ski & Snowboard Festival in Whistler
- April 2oth & 21st @ The World Ski & Snowboard Festival in Whistler
These dates are subject to change so please check back with the website as the dates approach.
All Prior skis and snowboards can be demo'd from the Prior Factory all winter long. The cost is C$25/day and we will take up to three days rental off the purchase price of a new board or skis.
Please call us at 604-935-1923 to reserve.
The Prior Mission Statement
Our mission statement at Prior is "To grow a lifestyle business through the construction of premium snowriding products while providing excellent service to our customers and positive support for our various stakeholders including the community in which we reside, the mountains, and the environment."
With that in mind, we at Prior try to give back when and however we can.
How Prior Supports the Environment
Recycle all paper, plastic, glass and cardboard.
Employees carpool, ride bikes or walk to work whenever possible.
How Prior Supports the Local Whistler Community
Commission local artists to do paintings for topsheet graphics.
Utilize local businesses for graphic design, screening, embroidery, decals, etc. whenever possible.
Whistler Search & Rescue Fundraiser
Braveart Locals Night
Whistler Film Festival
Whistler Welcome Dinner
Terry Fox Run
Breast Cancer Fundraiser
Merlin's Diabetes Fundraiser
Whistler Arts Council Fundraisers
Mountain Life local photographer Fundraiser
Hostelling International parties
RONA Multiple Sclerosis Bike Tour
Yoga in Action for UNICEF
HRTS Fundraiser for Imagine1day
Crankworx volunteer prizing
How Prior Supports the Ski & Snowboard Community
Prodeals offered to certified ski & snowboard instructors.
Prodeals offered to certified backcountry guides & industry professionals.
Sponsor Prior athletes
Avalanche Awareness Association fundraiser
Canadian Ski Museum/Hall of Fame fundraiser
Canadian Avalanche Foundation fundraiser
Mount Baker Splitfest
Mount Baker Banked Slalom
Board Tuning 101
It's important to keep your Prior snowboard performing and gliding like new. Simple tuning requires the following tools:
Sooner or later, your edges will need some sort of sharpening to renew your ability to carve and ride in control. First you must choose between several file and file guide options. Side-edge tools come in various degree profiles. Picking the one that is right for you depends on your riding style. Three common choices:
Note: The file that usually comes with the tool is quite coarse and will take off quite a bit of edge material - use sparingly. Consider replacing with a less coarse file to increase edge life.
How to Sharpen
|Side edge||With your board in the vice on its side, place the file guide on the board so the file is on the side edge and the guide can glide smoothly along the base (as an advanced technique, you can tape the base of your board so you don't grind filings into your base). Use long smooth strokes with the guide and make sure the guide part of your tool stays flat to the base, so after filing you will have a clean and smooth, consistent side edge.|
|Base edge||Your base edge is a much easier process. To start with, wrap your file's pointy end with 3-4 layers of masking tape. This gives you a bit of base edge bevel. This base edge bevel will lift your base edge off the snow a bit and make your board act a little more predictably on cat tracks and traverses.
With the pointy end in one hand, start at one end and pull smoothly towards you, and note how your base edge gets cleaner and sharper. For best results we recommend to work from the tip to the tail.
|Deburring||Your file, as it sharpens, creates a tiny micro-burr along the entire length of the board. It is a good idea to remove those tiny burrs with a diamond stone. Added precision is possible by inserting your diamond stone in your file guide.|
|Final test||The finished edge should still feel sharp, but will not cut your skin if you run a finger along the edge.|
Note: Carry your diamond stone while you are on the hill so you can polish any nicks that you might put on your edge on the mountain.
Regular waxing is crucial for snowboard performance and protection. Waxing is relatively easy to master.
|Waxes||Racers can spend a fortune on wax. Temperature, snow moisture content, elevation, and type of snow all play a part in choosing the right wax. More technical information is available from wax companies such as Toko, Kuusport etc. For everyday riding, we recommend a reasonably priced, all-purpose, universal temperature wax.|
|Wax application||Using an iron, (preferably without steam vents) drip wax on the base of your board. Use a low to medium temperature on your iron to prevent the wax from burning and/or smoking.
After dripping, iron and spread the wax onto the base of your board, making sure you keep the iron moving to avoid melting/burning your base. Spread/iron evenly from tip to tail over the entire board, and then let cool.
|Scraping / structuring||After the board has cooled, scrape off the excess with a plastic scraper. To improve your glide, finish by brushing your base to bring out its structure. Scotchbrite, a hairbrush, or a special "structurebrush" will do the trick.|
Splitboard Assembly Instructions
The Prior Splitboard comes complete with two board halves, Voile tip and tail clips and chinese hooks. You will have to add the mounting hardware along with skins and a binding mount to make the board fully operational. Below is a video that outlines how to setup a Voile mounting kit with universal slider tracks to mount a traditional snowboard binding to your splitboard. You may have decided to ride with a splitboard specific binding in which case you won't need to mount a slider track to your bindings, but you will still need to know how to mount the pucks to your board, and trim your skins. If you have any questions following the film and instructions below feel free to contact us.
Helpful notes for stance setup:
Discs may be used in any combination on heelside or toeside of board to obtain proper stance width and angles. If you cannot get the proper width or angles, try switching the parallel slot disc and the in-line slot disc.
- Trimming the rubber matting under the pucks will help them "lego" into the holes. With an Exacto knife take about 2mm off the inside and top edges of the recto-triangular shape at the bottom corners of the rubber mat.
It is also important to note that by using the indicators on the discs marked "A" results in different stance options than by using the indicators marked "B". If you cannot get the proper width or angles, try changing the discs from A to B or B to A.
- To help the plates slide smoothly onto the pucks take a bit of snowboard wax and "wax" the groove on the plate that interfaces with the puck.
Mounting Bindings to Slider Tracks
Soft or hard bindings are compatible with slider tracks.
Have fun, be safe, enjoy the ride!
|Prior ships everywhere!||
|1 snowboard or pair of skis||Anywhere in Canada||FedEx Ground||1 - 5||$35||$28|
|Continental USA||FedEx Ground||3 - 5||$60||$48|
|Alaska or Hawaii||FedEx||2 - 3||$100||$80|
|Outside North America (Northern hemisphere)||FedEx||2 - 5||$135||$108|
|Outside North America (Southern hemisphere)
||2 - 5
(naked or with kit & skins)
|Anywhere in Canada||FedEx Ground||1 - 5||$40||$32|
|Continental USA||FedEx Ground||3 - 5||$65||$52|
|Alaska or Hawaii||FedEx||2 - 3||$110||$88|
|Outside North America (Northern hemisphere)
||FedEx||2 - 5||$150||$120|
|Outside North America (Southern hemisphere)
||2 - 5
|1 set bindings||Anywhere in Canada||FedEx Ground||1 - 5||$20||$16|
|Continental USA||FedEx Ground||3 - 5||$30||$24|
|Alaska or Hawaii||FedEx||2 - 3||$55||$44|
|Outside North America (Northern hemisphere)||FedEx||3 - 5||$100||$80|
|Outside North America (Southern hemisphere)||FedEx
||3 - 5
|1 clothing item
|Anywhere in Canada||Post||1 - 5||$15||$12|
|Continental USA||Post||5 - 10||$16||$12.80|
|FedEx Ground||3 - 5||$25||$20|
|Alaska or Hawaii||Post||7 - 14||$16||$12.80|
|FedEx||2 - 3||$55||$44|
|Outside North America||Post||20.-.40||$20||$16|
|FedEx||3 - 5||$70||$56|
• Online orders receive 20% off shipping!
• FREE shipping on all clothing or accessory items with the order of a snowboard or skis.
• All binding orders placed with snowboard, splitboard or ski orders are shipped at half price.
• Additional snowboards or skis on multiple ski or board orders are shipped at half price.
• For multiple accessory only orders each additional accessory is shipped at half price.
• Shipping time is approximation only; exact time in transit may vary.
• FedEx overnight shipping from Monday to Friday. Some locations may not apply. Saturday deliveries available to major centers only.
• Coming to Whistler? You can choose to pick up your order at the Prior Factory and no shipping costs will apply. The option to 'Pick Up' will appear during the online order process. Note for Non-Canadian residents, standard HST (12% tax) will be applied to Pick Up orders.
Once all information is included in online order form exact shipping costs will appear.
If you have additional shipping questions, or would like to make special shipping arrangements, please email us via our Contact Us page.
*** Special rates may apply to certain remote areas.
Prior Snowboard Manufactory Ltd. (Prior) warrants all products sold by Prior to be free of defects in material or workmanship for a period of three (3) years from the date of purchase unless otherwise specified on the product. If a product is found to be defective by Prior, Prior's responsibility shall be limited to repair or replacement of the defective product. Prior will not be responsible for any costs, losses or damages incurred as a result of loss or use of product or damages incurred in shipping.
This warranty is subject to the following limitations.
3.Excluded from coverage under this warranty are the following:
c) Damage caused by improper mounting or adjustment of the bindings
d) Damage caused from chairlift breakage
e) Normal wear and tear.
f) Damage caused by anything other than defects in material or workmanship.
g) Damage caused by use of solvents, adhesives or LOC-TITE®.
6. All warranty claims must be accompanied by the original online order or purchase receipt.
7. Prior product is not covered by any verbal warranties. In all cases this warranty policy will take precedence.
8. The 3 year warranty policy was introduced on August 1st 2012. Purchases made before this date were purchased with a 12 month manufacturing warranty policy.
How to Make a Warranty Claim
Evaluate the validity of the claim.
• Confirm that that product was purchased within the last 36 months.
• Confirm you are the original owner.
• If the issue is not a warranty claim but you would like it repaired by Prior please contact email@example.com.
Bring the product to the store where it was purchased OR email firstname.lastname@example.org with digital photos of the issue in question. In either case, Prior must be contacted to receive a Return Authorization (RA) Number.
• Contact Prior at email@example.com or call toll free 1-877-93-PRIOR.
• Tell us WHAT you are sending back (describe the product).
• Tell us WHY you are sending it back (describe the problem).
• Record the RA# and details for future reference.
Pack and ship the product immediately. Customer is responsible for shipping costs to Prior.
• Remove bindings from board before returning (for splitboards: do not return mounting hardware or skins).
• Use a cardboard box for shipping boards. Plastic wrap will not protect the board in transit.
• Include a copy of the original proof of purchase (receipt).
• Include a brief description of the problem and the RA#.
• Write RA# clearly on the outside of the box.
• Mark the defect clearly with a piece of masking tape (do not use permanent marker to outline the defect).
• Ship the claim to:
Prior Snowboard Manufactory Ltd.
Attention: Warranty RA#______________
#104-1410 Alpha Lake Road
Whistler, BC, Canada V0N 1B1
If returning a board from outside of Canada, write 'Damaged Goods Returning to Manufacturer' in the 'Description of Goods' area of the waybill and value the returning goods at US$20.
Claim Receipt Procedure
Within 48 hours of receipt of product, the claim will be handled in one of the following ways:
• If the returned product is within the valid three-year warranty period and judged by Prior to be defective, we will contact the customer or contact person to confirm the warranty and advise timeline for repair or replacement. The warranty remains valid on repaired and replaced items for the balance of three years from the original purchase date.
• If the problem is determined to not be covered under warranty but can be repaired, we will contact the customer with an estimate for the repair and to get authorization to proceed with the repair.
• If the problem is not covered under warranty, nor repairable, the customer will be contacted with list of available options.
***We always work hard to have your claim repaired or replaced and returned as soon as possible so you get back on the snow with minimal downtime.
Shipping boards back to you from Prior
For all warranty approved boards we will return goods via the same method used to ship to the Prior factory (ie. if you use Express shipping to ship to us we will ship Express back to you; etc.) at our cost.
For all non-warranty boards the customer will be responsible for the return shipping costs. These will be outlined on our quote outlining the repair costs.
The Prior Flyer.
What is the Prior Flyer?
By subscribing to the Prior Flyer, you'll receive email newsletters of the latest happenings at Prior Snowboards including new products, events, contests, tips, and other helpful information.
What about spam?
Prior Snowboards respects your privacy and will not share your email address with anyone, under any circumstances. You can be 100% confident that you will not receive any spam by subscribing to the Prior Flyer.
My email program doesn't read web-style emails...
The Prior Flyer works with web-style (HTML) email and regular text email.
What if I change my email address?
By creating and logging into an account you can manage your newsletter subscriptions and email address.
- Meteorological Service of Canada
(French and English options available)
Conditions and Forecasts
Alex Capon: Head Grinder
Alex moved to Canada 3 years ago from the UK to live and work in the mountains. Alex’s mission in life is to make the most out of all seasons. Whether it’s deep pow turns or sweet single track, Alex is on it.
Hometown: Essex, England. Ski/Board Idol: Me. What brought you to Whistler: The mountains. Why do you like working at Prior? Nothing like finishing boards for a quid. What do you like most about Prior skis/boards? I know what’s on their inside.
Andrew "Riddy" Gardhouse: Edging Guru
An Ontario transplant enjoying the Whistler life.
Hometown: Schomberg Ontario. Ski/Board Idol: Travis Parker. What brought you to Whistler: An airplane and a dream. Why do you like working at Prior? Being able to contribute to someone’s great ride…and the 20cm rule! What do you like most about Prior skis/boards? You can’t sink them on the really deep days.
Casey Dean: Manufacturing Assistant
Growing up, Casey was a hockey tragic for many years. At the age of 19 he strapped into a snowboard for the first time. It was February in Thunder Bay, ON. By April Casey had packed up his bags and moved to Whistler to follow his new found love and he hasn’t looked back since.
Hometown: Thunder Bay, Ontario. Ski/Board Idol: John Jackson & Nicolas Muller. What brought you to Whistler: Mainly to shred in the best mountains in Canada but also to experience different cultures and scenery. Why do you like working at Prior? How many people in the world can say they build the best boards and skis on the market! What do you like most about Prior skis/boards? The craftsmanship. The boards are super fun! Nothing like surfing the mountain on an AMF.
Chris Prior: El Presidente
Chris grew up on a sailboat with the ocean being a constant and major influence in his life. He became a professional windsurfer and began his shaping career with windsurf boards in his garage in North Van. In 1989, on an unscheduled trip to Whistler, he embraced frozen water and his shaping skills evolved to snowboards and skis. Reflecting his lifestyle, he is committed to continuing to handcraft the most innovative, high performance perfect ride, built right here in Whistler with our local Prior crew, on-mountain R&D, and continual input from his friends in the worldwide snowboard and ski community.
Hometown: Montreal, Quebec. Ski/Board Idol: Too many to mention. What brought you to Whistler: The lifestyle and the perfect place for Prior Snowboard Manufactory Ltd. Why do you like working at Prior? We build toys! That and the 20cm rule means there's nowhere I'd rather be. What do you like most about Prior skis/boards? High performance skis and boards for every condition.
Dom Morin: Production Manager
Dom grew up skateboarding, snowboarding and cross country skiing and in his down time practicing martial arts. Dom fell in love with surfing and was chasing waves around the world until his girlfriend brought him back to snowboarding, which placed him on the west coast. He started his snowboard manufacturing career building boards with Option in Vancouver before making his way up to Pemberton and landing a job with Prior. When he isn't on the tools and covered in dust you can find Dom seeking his cut back satisfaction in deep pow stashes accessed on his splitboard.
Hometown: Rimouski, Quebec, Canada. Ski/Board Idol: Terje Hakonsen. What brought you to Whistler: I was working at Option and was about to become a dad and needed to be closer to the mountains, so knocked on Prior’s door. Why do you like working at Prior? I can talk with Chris about surfing, big waves and empty breaks and he gets it. What do you like most about Prior skis/boards? The name on the boards makes me feel like I am connected with the customer and that’s priceless.
Emilie de Crombrugghe: Sales and Marketing Manager
Originally from Belgium, Emilie has always been teaching snowboarding so that she could ride all over the world. It started with Austria, France, Switzerland, Italy and New Zealand. After her master in sport management, she continued her snowboard trips to Argentina, Chile and ended in Whistler Canada. It was in this valley that she found everything she was looking for. Pow, space, untouched mountains, friendly people, ”sick” riders, stoked people, splitboard adventures, millions of outdoor possibilities and did she say pow?! She now resides in Pemberton and has called Pemby home for four years.
Hometown: Leuven, Belgium. Ski/Board Idol: Xavier de le Rue. The day I’ll be able to ride down that frozen waterfall... Why do you like working at Prior? I get to use my past experience in sport management and sport events in a great environment. The company embraces backcountry touring, which is part of my day to day life. Everything at the Prior factory is hand built and I believe this is something to be proud of. The whole team is driven by the snow and we all get to sneak out for a ride when the snow is falling. What do you like most about Prior skis/boards? They rip like no other board I’ve ever ridden before. You can cut through anything and you know it'll bring you down safely. It’s like your best buddy!
Greg Parkhurst: Manufacturing Assistant
Greg’s from a small town in Ontario with an oversized snowbank for a ski hill. He loves to ride and hence his relocation to Whistler. Greg’s goal is to become a Jedi master.
Hometown: Belleville, Ontario. Ski/Board Idol: LNP. What brought you to Whistler: The Lifestyle. Why do you like working at Prior? Good vibe, good people. What do you like most about Prior skis/boards? Made in Whistler!
John Myllynen: Manufacturing Specialist
Born in Sudbury Ontario, John started snowboarding at the ripe old age of 8 on a borrowed Kemper snowboard and can remember just loving the feeling of sliding sideways on snow. As he got older he started to experiment with his park riding skills and spent a chunk of time searching out rails in the backstreets of Ontario. A few years ago John spent 6 years living in Calgary and couldn’t stay away from the mountains and so finally committed to a life in the mountains by moving to Whistler. He also likes to produce music to ride to in his down time.
Hometown: Sudbury, Ontario. Ski/Board Idol: Terje Hakonsen. What brought you to Whistler: 8000 acres of terrain. Why do you like working at Prior? Who else can say they handmake boards, split and skis. What do you like most about Prior skis/boards? Designing my own ride.
Rob Benton: Press Room Supervisor
Rob’s a 24 yr old shredder currently residing in what he calls “the best place on earth”. He lists the important things in life as “family, friends, the ladies, snowboarding and other adrenaline fueled pastime”. Rob’s heavily influenced by his natural surroundings and his love of the mountains, lakes, pow and sunshine. He owes it all to his dad who bought him a one way ticket to BC 5 years ago. Oh and Rob also likes to remind people that he is one of those people who does something he loves for a living.
Hometown: Frankford, Ontario. Ski/Board Idol: Xavier de le Rue. What brought you to Whistler: Powder and a 7 month season. Why do you like working at Prior? Building boards is the next best thing to riding them. What do you like most about Prior skis/boards? I like the versatility our shop allows. Basically being able to build any board or ski that a customer wants and doing a damn good job at it.
Ryan Morrissey: Shipping Manager
A born and raised a Prairie Boy: Ryan, originally from Winnipeg, Manitoba, is proud to of learned to ski and snowboard in the flattest parts of Canada. After Graduating from the University of Manitoba with a degree in Economics, Ryan first moved to Whistler to work with the Olympic Organizing Committee in 2010 and has never been able to completely leave. Working with Prior since 2011, Ryan left for 6 months to work with the Olympics in London in 2012 but is since back at the Prior Factory shipping our product around the world. Big fan and participant of many sports, he spends the majority of time playing hockey, golf, snowboarding and mountain Biking. Ryan loves a good high five and Led Zeppelin cranked to 11.
Hometown: Winnipeg, MB.(JETS FOR LIFE!!) Ski/Board Idol: Devun Walsh. What brought you to Whistler: Work, but the view has kept me here. Why do you like working at Prior? Being able to give people what they want, not telling people what they need. Good music, good crew, and the passion. It’s rare to work at a place with this much STOKE. What do you like most about Prior skis/boards? The power - has made me a better rider!!
Will Westwood: Product Engineer / Materials Manager
Will has always had a passion for snowboards and bikes, being from the UK meant plenty of opportunity to ride bikes but in England, three inches of snow is "a great pow year". After graduating from the University of Sheffield with a Masters in Mechanical Engineering, he made the trip to Whistler to “do a season” and like so many others, that one year has turned into several.
Hometown: Catbrook, Wales. Ski/Board Idol: Devun Walsh, rarely goes bigger than a 5 but it’s always the cat's pajamas. What brought you to Whistler: My overdraft. Why do you like working at Prior? CP is always open to suggestions so it really feels like we all have a say in which direction the ship is sailed. Except it's not a ship, it's a snowboard factory. What do you like most about Prior skis/boards? No gimmicks, no crazy name for every single piece of technology that goes into them, just solid boards.
Zoya grew up in Calgary, AB, but her love for the mountains brought her out to Revelstoke. Zoya will tell you that her life in Revy is the closest thing to a dream! Winters are spent shredding at Revelstoke Mountain Resort and exploring the endless backcountry. Zoya is a passionate photographer, when she's not skiing she is taking pictures and making films inspired by this beautiful place! In a previous life she was also a competitive ski jumper. For more info on Zoya check out her webpage www.zoyalynch.com
Other sponsors: ROXY, Revelstoke Mountain Resort, Electric Visual. Ski idol: Sarah Burke. Favourite backcountry place: Amiskwi Lodge, Rogers Pass, Revelstoke Slackcountry. Song that puts you in the zone: Sister Nancy - Bam Bam. Fav food after a big backcountry trip: Lindt chocolate and organic tea! Why do you ride Prior? I love Prior Skis because they are 100% local, BC made shred sticks!
Originally from Smither, BC, Pierrot Bernier has been weaving his way through deep snow stashes around Whistler Blackcomb for the past 6 years. During this time Pierrot has become a staple part of the Prior catalogue images and web edits, he has also graced the pages of some very recognisable mags. Pierrot has also been a valuable sounding board for any new product developments that are taking place aroud the Prior factory. When he isn't shredding off the back of Blackcomb he can often be found on the banks of one of the local rivers trout fishing. For more information about Pierrot check out his blog. http://pierrotbernier.blogspot.ca/
Other sponsors: Strafe Outerwear, Ryders Eyewear. Ski idol: Anyone who rips. Favourite backcountry place: North of Pemberton. Song that puts you in the zone: Something with a beat. Fav food after a big backcountry trip: Meat from the slow cooker. Why do you ride Prior? Because skiing for a local company you get to work together developing a better product. And they are made within 10 km of the ski resort.
Ryan grew up in Vancouver and for the past 11 years has called Golden, BC home. He lists his influences in life as being outside and exercise while also working hard to accomplish whatever is going on in life at the time. Currently Ryan is the owner/operator at Glacier Raft Company on the Kicking Horse River in Golden and Glacier Raft Adventures on Toby Creek and Columbia River in Fairmont Hot Springs. In the winter he runs Hangfire Avalanche Training which provides AST courses for snowmobilers. Between all that Ryan tries to play outside as much as possible, do the odd film project, play hockey, play more hockey and watch hockey.
Other sponsors: Not anymore, its all for Prior and the soul now. Snowboard idol: Old school; Axel Pauporte, New; Xavier de le Rue. Favourite backcountry place: The Promised Land, Golden, BC. Song that puts you in the zone: Anything metal. Fav food after a big backcountry trip: Hot & Lots! Why do you ride Prior? Awesome to ride, open to input, overwhelming splitboards, great staff & crew.
AJ is originally from Edmonton, Alberta and first moved to Whistler in 1999. He loves spending his time riding and filming in and around Whistler. He films with Voleurz all winter and spends summers coaching at Camp Of Champions on the Blackcomb glacier. When he’s not shredding he chases the surf and hangs out with his buds.
Other sponsors: Pacific Boarder shop, 686 outerwear and Smith Optics. Snowboard idol: Too many. All my friends that kill it and keep me stoked. Favourite backcountry place: Rutherford area or Sprout. Song that puts you in the zone: Any good hip hop. Fav food after a big backcountry trip: Chicken wings at Dusty's! Why do you ride Prior? Because Prior snowboards are sick, local, they are bomb proof boards that are ready to tackle anything I want to ride from park to pipe to backcountry and I can do it all on the same board. They are made right and by people who ride.
James was born and raised in Whistler, started skiing before he could properly walk, and, 24 years later, has not stopped. Travelling the world in search of the best snow, mountains and people, he always seems to return to his home with new perspectives and an even greater appreciation for the Coast Mountains of Canada. Prior skis are an obvious choice for James as they are both a product of the same amazing environment.
Other sponsors: Prior's all I need! Skiers I admire and respect: Kye because he charges, Hoji because he's meticulous and my dad because he still skis every day he can after 40 years of skiing every day he could! Favourite backcountry place: Duffey Lake road, and Chamonix. Fav food after a big backcountry trip: Sushi. Why do you ride Prior? Prior skis are designed and built in Whistler and are perfectly suited for this area's terrain and snowpack.
Joel is originally from Kelowna, BC and moved to Whistler in 2004 to chase the snow. In the winter he loves killing it in the resort and also sledding and touring in the backcountry around Whistler and Pemberton. To pass the time in the summer he chills hard at the lakes, and spends his time rope swinging, cliff jumping, fishing and painting graffiti. In February this year (2012) Joel made the cover of Snowboard Canada which we are all pretty stoked about.
Other sponsors: Westbeach, IS Eyewear, The Bakery Boardshop. Shred idol: There's tons of people I've looked up to over the years but Jamie Lynn has been a long time favourite. Favourite backcountry place: Hard to pick just one because there's so many good spots from Whistler to Bralorne. Song that puts you in the zone: Depends on what I'm doing but lately Eligh & Amplive, Ms. Meteor and Ego Killer have been my go to songs. Fav food after a big backcountry trip: Mile One in Pemby. Killer burgers. Why do you ride Prior? I ride Prior because they have everything I want in a board, strength, shape, flex and the best splitboards ever made. Not to forget about the awesome pow boards as well.