The Prior Story
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Since 1990 Prior has been relentlessly Refining the Ride. Handcrafting high-performance snowboards for more than two decades has given Prior the knowledge and skills to consistently produce boards and skis that stand up to the test of time, and the rigorous performance needs of the most dedicated local riders and elite athletes.
Yes! Whistler is the only place that all Prior products are made.
First, we always use the finest materials available. Secondly, we have been handcrafting boards for some of the world's best riders since 1990 and this knowledge and know-how goes into every product we make. Third, the Prior boards and skis are made in Whistler by craftsmen whose lives revolve around the sport. The fourth, and most important differentiating factor, is the Prior ride. Prior snowboards and skis have been designed to provide unparalleled stability, control and performance in all winter conditions.
Any Prior snowboard or skis with Hybrid Rocker will have similar edge hold to the same model built with traditional camber. Keep in mind that there is still camber under and between your feet and that the rocker or early rise in the tip and tail is minimal. The result is a ride that has excellent edge hold while providing an enhanced powder ride with more effortless edge-to-edge transition.
If you order a snowboard or pair of skis that are currently in stock (ie. from the new in-stock/demo section), your order can be shipped or picked up the same day. The amount of time that an order takes to ship will depend on your location and which shipping option you choose. If you order a snowboard or pair of skis to be custom built (ie. you've specifically chosen certain graphics from our topsheet and base selections) the lead times will vary depending on how busy the factory is with other orders. Most 'custom build' orders can be completed within 3 weeks (plus shipping time).
If you placed your order online, you will be emailed a tracking number and shipping confirmation on the day that we ship your order out. If you ordered in person or over the telephone, please make sure we have been given your email address and you will be emailed your tracking number on the day that your order is shipped.
Prior ships everywhere. We have more than two decades of shipping experience to Prior customers from all over the world. Recently, we partnered with Fedex to provide even more affordable, reliable, and timely service for Prior customers around the globe.
Yes, you can choose to 'Pick up at Prior Factory' as your shipping method when ordering online. We will contact you via email or telephone to let you know when your order is ready and we will hold it here at the Prior Factory/Store for you to pick up at your convenience.
Click here for our address and directions. If you are still having difficulty finding us, simply give us a call at 604-935-1923 or toll free 1-877-93-PRIOR.
It varies depending on the economic conditions. Click on www.xe.com for current exchange rates. We charge all purchases in Canadian dollars. We list some common exchange rate prices on our site for quick reference only and exchange rates vary depending on the current daily rate.
New Prior snowboards and skis come with a one-year warranty against defects in quality and workmanship.
For more information please go to our warranty information page.
Yes. We repair Prior boards and skis for a reasonable price. Keep this in mind if you have some non-warranty damage, or if your warranty expires.
Yes, we sell a selection of softboot, alpine, splitboard and ski bindings and accessories. Click on accessories for more info.
Industry information says yes. Graphite reduces friction at moderate temperatures, thus increasing speed. In cold conditions and warm conditions this effect is negated. To ensure board speed it is likely more important to keep your base in good condition and wax regularly.
Yes. We have a full set of demo boards and skis at the Prior factory in Whistler that are available for C$25/day (+HST). We will take up to three days demo (C$75) off the purchase price of a new Prior board. Many of our Dealers also rent or demo Prior snowboards and skis. In addition, we perform free demos clinics at several resorts around the Pacific Northwest during the winter months. Check our demo schedule for dates and locations.
Yes. Please go to the Prior Ski and Board Rack for up-to-date product listings.
The Prior factory is specifically designed to handle small runs of high quality snowboards and skis. We produce a limited number of snowboards and skis to ensure that the integrity of our product is maintained. When you visit Whistler, please contact us to reserve a spot on one of our free factory tours.
We offer several "wide" boards to help prevent heel/toe drag for those with bigger feet. "Wide" models that have a 26cm waist are the MFR in all lengths, the Khyber in 165 and 170cm, the Spearhead in 166, 172 and 178cm, and the Powstick in 176 and 181cm sizes. We also offer an MFR 168 "extra wide" board with a 27cm waist width which is suitable for riders having size 12 - 14 feet. A special note for those with feet larger than size 14, we can customize boards with a waist width up to 28.5cm and a tip/tail width up to 34cm. Click on Custom Shapes for more info.
All customers can choose between various topsheet and base graphics. Length, width, flex, materials and cosmetic appearance are all possible custom features available for additional surcharges. Please go to custom shapes or custom graphics for various prices and options or contact us for more information.
Are you using the correct screws? All inserts are tested in the factory before shipment. Prior uses industry standard 6mm stainless steel inserts. If an insert is giving you problems try inserting a screw without the bindings very slowly. Make sure the screw is pointed straight down. If you still are having problems try other binding screws in the problem hole. New screws often require more effort due to the locking material on their threads.
Contact us if the problem persists.
We do not make a 'kids' specific model, but our Brandywine is suitable for smaller, lightweight riders and comes in shorter lengths including 147 and 150cm.
With a little care, your Prior snowboard can last several years. We recommend that you wipe off your board with a soft towel after you use it and store in a warm dry place. Regular waxing and tuning is also important. Go to Board Tuning 101 for some helpful tips. For those of you who would rather have your board taken care of by the pros we offer a Pro Tune done here at the factory in Whistler - for more info click here.
No. Remember that the most of your skin traction comes from the area below your feet and this area still has camber. Also note that the early rise (rockered) tip and tail is subtle so you will be getting skin traction and edge hold in this area of the board half too.
No. Prior splitboards are torsionally stable and have a similar overall flex pattern to our proven freeride models. With the connective hardware and the binding plates all in place, the splitboard rides just like a regular board. (Note: a splitboard weighs approximately 10% more than a regular board.)
Once you've got your system dialed, it will only take a couple of minutes to switch over from boarding to touring mode and vice versa.
No. The current Voile setup is for freeheel mode only.
Most tip clip damage occurs while the boards are split apart. We recommend rotating your tip clips in so that the board protects them while in touring mode. The tip clips fit under the skin bars when in this position which is added protection.
Also, while skinning run your boards with the straight sidewall (middle of board) out. This provides additional control while skinning as well as reducing the chances of making contact with the tip/tail clips.
If you do break a nylon tip clip please contact us to arrange getting a replacement.
Yes. Click here for some valuable tips.
You can certainly 'ski' downhill as necessary, but keep in mind that you will be freeheeling with a setup that was not designed for skiing. The result is more of a cross country skiing experience versus downhill. Also note that the splitboard halves will have a straight edge on one side, so they will not have the same effect as a regular downhill ski.
Prior built the first prototypes in March of 2002. We then tested and refined them for 18 months before releasing the Prior 'Original' to the public in the in the fall of 2004.
As a general rule Prior recommends sizing customers for skis with the "Use your Head" method. The key to this rule is simplicity. For Type 1 (novice) skier, size the skis with the tip approximately chin height. For Type 2 (intermediate) skier, use approximately nose height. Type 3 (expert) skiers will be sized correctly when the ski tip is at forehead height. Note: There are exceptions to the rule to be aware of. Many of Prior's customers are experts and have various requirements which may mean even longer or shorter lengths than recommended above. Please email a Prior ski representative for more information.
All customers can choose between various topsheet and base graphics to customize the look of their Prior skis. Original, Doughboy and Sister ski models can also come with an optional flat tail section to facilitate climbing skins at no extra charge. Prior skis can be made stiffer or softer upon request too (nominal upcharge will apply). Finally, you can also completely customize with your own graphics for a surcharge - go to Custom Graphics for more info.
The recommended boot centre (B/C) mounting position is marked on the left sidewall of each Prior ski. See the 'specs' section for each ski model on the website. Note: You may wish to adjust the position of the binding slightly forward or back depending on your skiing style. Please discuss options with the ski technician who is mounting your bindings.
We currently stock collapsible ski poles which are great for backcountry use.
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Prior's free factory tours are held every Saturday and Sunday at 5pm throughout the winter season.
Tours are approximately 40 minutes. Please call 604-935-1923 to reserve.

Below is a full list of dates that Prior products will be available for demo outside of Whistler.
April 14th-15th & 21st-22nd Telus World Ski and Snowboard Festival. Whistler, BC. @ The Roundhouse at the top of Whistler Gondola.
These dates are subject to change so please check back with the website as the dates approach.
All Prior skis and snowboards can be demo'd from the Prior Factory all winter long. The cost is C$25/day and we will take up to three days rental off the purchase price of a new board or skis.
Please call us at 604-935-1923 to reserve.
Our mission statement at Prior is "To grow a lifestyle business through the construction of premium snowriding products while providing excellent service to our customers and positive support for our various stakeholders including the community in which we reside, the mountains, and the environment."
With that in mind, we at Prior try to give back when and however we can.
Recycle all paper, plastic, glass and cardboard.
Employees carpool, ride bikes or walk to work whenever possible.
Sell Organic cotton shirts.
Sponsor Hilltrip Events that raise environmental awareness and donates proceeds to various environmental organizations.
Commission local artists to do paintings for topsheet graphics.
Utilize local businesses for graphic design, screening, embroidery, decals, etc. whenever possible.
Event Sponsorship:
Whistler Search & Rescue Fundraiser
Braveart Locals Night
Whistler Film Festival
Whistler Welcome Dinner
Playgroundbuilders.org
Terry Fox Run
Breast Cancer Fundraiser
Cornucopia
Merlin's Diabetes Fundraiser
Whistler Arts Council Fundraisers
Hilltrip Fundraisers
Mountain Life local photographer Fundraiser
Hostelling International parties
RONA Multiple Sclerosis Bike Tour
Yoga in Action for UNICEF
HRTS Fundraiser for Imagine1day
Crankworx volunteer prizing
Prodeals offered to certified ski & snowboard instructors.
Prodeals offered to certified backcountry guides & industry professionals.
Sponsor Prior athletes
Event Sponsorship:
Avalanche Awareness Association fundraiser
Canadian Ski Museum/Hall of Fame fundraiser
Canadian Avalanche Foundation fundraiser
Canuck Splitfest
Mount Baker Splitfest
Grubfest
Tahoe Splitfest
Expression Session
Mount Baker Banked Slalom
Splitfest
Coldsmoke Powderfest
It's important to keep your Prior snowboard performing and gliding like new. Simple tuning requires the following tools:
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Sooner or later, your edges will need some sort of sharpening to renew your ability to carve and ride in control. First you must choose between several file and file guide options. Side-edge tools come in various degree profiles. Picking the one that is right for you depends on your riding style. Three common choices:
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Sharp side edge |
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Sharper |
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Note: The file that usually comes with the tool is quite coarse and will take off quite a bit of edge material - use sparingly. Consider replacing with a less coarse file to increase edge life.
How to Sharpen
| Side edge | With your board in the vice on its side, place the file guide on the board so the file is on the side edge and the guide can glide smoothly along the base (as an advanced technique, you can tape the base of your board so you don't grind filings into your base). Use long smooth strokes with the guide and make sure the guide part of your tool stays flat to the base, so after filing you will have a clean and smooth, consistent side edge. | ![]() |
| Base edge | Your base edge is a much easier process. To start with, wrap your file's pointy end with 3-4 layers of masking tape. This gives you a bit of base edge bevel. This base edge bevel will lift your base edge off the snow a bit and make your board act a little more predictably on cat tracks and traverses.
With the pointy end in one hand, start at one end and pull smoothly towards you, and note how your base edge gets cleaner and sharper. For best results we recommend to work from the tip to the tail. |
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| Deburring | Your file, as it sharpens, creates a tiny micro-burr along the entire length of the board. It is a good idea to remove those tiny burrs with a diamond stone. Added precision is possible by inserting your diamond stone in your file guide. | |
| Final test | The finished edge should still feel sharp, but will not cut your skin if you run a finger along the edge. |
Note: Carry your diamond stone while you are on the hill so you can polish any nicks that you might put on your edge on the mountain.
Regular waxing is crucial for snowboard performance and protection. Waxing is relatively easy to master.
| Waxes | Racers can spend a fortune on wax. Temperature, snow moisture content, elevation, and type of snow all play a part in choosing the right wax. More technical information is available from wax companies such as Toko, Kuusport etc. For everyday riding, we recommend a reasonably priced, all-purpose, universal temperature wax. | ||
| Wax application | Using an iron, (preferably without steam vents) drip wax on the base of your board. Use a low to medium temperature on your iron to prevent the wax from burning and/or smoking.
After dripping, iron and spread the wax onto the base of your board, making sure you keep the iron moving to avoid melting/burning your base. Spread/iron evenly from tip to tail over the entire board, and then let cool. |
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| Scraping / structuring | After the board has cooled, scrape off the excess with a plastic scraper. To improve your glide, finish by brushing your base to bring out its structure. Scotchbrite, a hairbrush, or a special "structurebrush" will do the trick. | ||
The Prior Splitboard comes complete with two board halves, Voile tip and tail clips and chinese hooks. You will have to add the mounting hardware along with skins and a binding mount to make the board fully operational. Below is a video that outlines how to setup a Voile mounting kit with universal slider tracks to mount a traditional snowboard binding to your splitboard. You may have decided to ride with a splitboard specific binding in which case you won't need to mount a slider track to your bindings, but you will still need to know how to mount the pucks to your board, and trim your skins. If you have any questions following the film and instructions below feel free to contact us.
Helpful notes for stance setup:
Discs may be used in any combination on heelside or toeside of board to obtain proper stance width and angles. If you cannot get the proper width or angles, try switching the parallel slot disc and the in-line slot disc.
It is also important to note that by using the indicators on the discs marked "A" results in different stance options than by using the indicators marked "B". If you cannot get the proper width or angles, try changing the discs from A to B or B to A.
Mounting Bindings to Slider Tracks
Soft or hard bindings are compatible with slider tracks.
Have fun, be safe, enjoy the ride!
Shipping Info
| Prior ships everywhere! |
Online.Orders |
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| Item | Destination | Carrier | Days in transit |
Shipping Price (CAD) |
Online Shipping (CAD) |
| 1 snowboard or pair of skis | Anywhere in Canada | FedEx Ground | 1 - 5 | $35 | $28 |
| FedEx | 1 | $90 | $72 | ||
| Continental USA | FedEx Ground | 3 - 5 | $60 | $48 | |
| FedEx | 1 | $120 | $96 | ||
| Alaska or Hawaii | FedEx | 2 - 3 | $100 | $80 | |
| Outside North America (Northern hemisphere) | FedEx | 2 - 5 | $135 | $108 | |
| Outside North America (Southern hemisphere) |
FedEx |
2 - 5 |
$195 | $156 | |
| 1 splitboard (naked or with kit & skins) |
Anywhere in Canada | FedEx Ground | 1 - 5 | $40 | $32 |
| FedEx | 1 | $100 | $80 | ||
| Continental USA | FedEx Ground | 3 - 5 | $65 | $52 | |
| FedEx | 1 | $90 | $72 | ||
| Alaska or Hawaii | FedEx | 2 - 3 | $110 | $88 | |
| Outside North America (Northern hemisphere) |
FedEx | 2 - 5 | $150 | $120 | |
| Outside North America (Southern hemisphere) |
FedEx |
2 - 5 |
$210 | $168 | |
| 1 set bindings | Anywhere in Canada | FedEx Ground | 1 - 5 | $20 | $16 |
| FedEx | 1 | $55 | $44 | ||
| Continental USA | FedEx Ground | 3 - 5 | $30 | $24 | |
| FedEx | 1 | $70 | $56 | ||
| Alaska or Hawaii | FedEx | 2 - 3 | $55 | $44 | |
| Outside North America (Northern hemisphere) | FedEx | 3 - 5 | $100 | $80 | |
| Outside North America (Southern hemisphere) | FedEx |
3 - 5 |
$130 | $104 | |
| 1 clothing item or accesory |
Anywhere in Canada | Post | 1 - 5 | $15 | $12 |
| Continental USA | Post | 5 - 10 | $16 | $12.80 | |
| FedEx Ground | 3 - 5 | $25 | $20 | ||
| FedEx | 1 | $70 | $56 | ||
| Alaska or Hawaii | Post | 7 - 14 | $16 | $12.80 | |
| FedEx | 2 - 3 | $55 | $44 | ||
| Outside North America | Post | 20.-.40 | $20 | $16 | |
| FedEx | 3 - 5 | $70 | $56 | ||
Notes:
• Online orders receive 20% off shipping!
• FREE shipping on all clothing or accessory items with the order of a snowboard or skis.
• All binding orders placed with snowboard, splitboard or ski orders are shipped at half price.
• Additional snowboards or skis on multiple ski or board orders are shipped at half price.
• For multiple accessory only orders each additional accessory is shipped at half price.
• Shipping time is approximation only; exact time in transit may vary.
• FedEx overnight shipping from Monday to Friday. Some locations may not apply. Saturday deliveries available to major centers only.
• Coming to Whistler? You can choose to pick up your order at the Prior Factory and no shipping costs will apply. The option to 'Pick Up' will appear during the online order process. Note for Non-Canadian residents, standard HST (12% tax) will be applied to Pick Up orders.
Once all information is included in online order form exact shipping costs will appear.
If you have additional shipping questions, or would like to make special shipping arrangements, please email us via our Contact Us page.
*** Special rates may apply to certain remote areas.
Prior Snowboard Manufactory Ltd. (Prior) warrants all products sold by Prior to be free of defects in material or workmanship for a period of one (1) year from the date of purchase unless otherwise specified on the product. If a product is found to be defective by Prior, in its sole discretion, Prior's only responsibility shall be limited to repair or replacement of the defective product. Prior will not be responsible for any costs, losses or damages incurred as a result of loss or use of product or damages incurred in shipping.
This warranty is subject to the following limitations in addition to any imposed by virtue of applicable law.
1. The warranty applies only to Prior products purchased from Authorized Prior Dealers and is valid for the original purchaser only.
2. All products returned to Prior for warranty inspection must have a return authorization which can be given over the phone or via email. Ship products freight prepaid and insured. Prior assumes no responsibility for products during shipment from the customer to our Warranty Department. Shipping charges are not refundable.
3. Excluded from coverage under this warranty are the following:
a. Damage caused by misuse, abuse or neglect.
b. Damage caused by rocks or any other impact related damage.
c. Damage caused by improper mounting or adjustment of the bindings
d. Damage caused from chairlift breakage
e. Normal wear and tear.
f. Damage caused by anything other than defects in material or workmanship.
g. Damage caused by use of solvents, adhesives or LOC-TITE®
4. All coverage under this warranty is void if any modification, change or alteration has been made to the product that is not specifically performed by Prior or authorized by Prior.
5. Repaired or replaced products are covered for the remainder of the original warranty only.
6. All warranty claims must be accompanied by the original online order or purchase receipt.
7. Prior product is not covered by any verbal warranties. In all cases this warranty policy will take precedence.
• Lamination failure of top sheet, base, sidewall, edge.
• Spinning or stripped inserts. (Note: Inserts that are stripped due to improper mounting are repairable, but are not considered a material flaw).
• Structural cracks on fiberglass, topsheet, base, core, edge, sidewall and inserts.
• Any problem resulting from misuse, abuse, impact or neglect.
• Cosmetic issues including discolored graphics, top sheet dents or chips, edge oxidation (rust).
• Base dimples or protrusions under insert area
• Base or topsheet dimples or protrusions associated with alignment pins.
• Board damage resulting from improper mounting of bindings; the use of incorrect mounting hardware or cross threading inserts.
• Damage caused by any board modifications not performed by Prior unless otherwise authorized by Prior.
Evaluate the validity of the claim.
• Confirm that that product was purchased within the last 12 months.
• Confirm you are the original owner.
• If the issue is not a warranty claim but you would like it repaired by Prior please contact info@priorsnowboards.com.
Bring the product to the store where it was purchased OR email info@priorsnowboards.com with digital photos of the issue in question. In either case, Prior must be contacted to receive a Return Authorization (RA) Number.
• Contact Prior at info@priorsnowboards.com or call toll free 1-877-93-PRIOR.
• Tell us WHAT you are sending back (describe the product).
• Tell us WHY you are sending it back (describe the problem).
• Record the RA# and details for future reference.
Pack and ship the product immediately. Customer is responsible for shipping costs to Prior.
• Remove bindings from board before returning (for splitboards: do not return mounting hardware or skins).
• Use a cardboard box for shipping boards. Plastic wrap will not protect the board in transit.
• Include a copy of the original proof of purchase (receipt).
• Include a brief description of the problem and the RA#.
• Write RA# clearly on the outside of the box.
• Mark the defect clearly with a piece of masking tape (do not use permanent marker to outline the defect).
• Ship the claim to:
Prior Snowboard Manufactory Ltd.
Attention: Warranty RA#______________
#104-1410 Alpha Lake Road
Whistler, BC, Canada V0N 1B1
Phone: 604-935-1923
If returning a board from outside of Canada, write 'Damaged Goods Returning to Manufacturer' in the 'Description of Goods' area of the waybill and value the returning goods at US$20.
Within 48 hours of receipt of product, the claim will be handled in one of the following ways:
• If the returned product is within the valid one-year warranty period and judged by Prior to be defective, we will contact the customer or contact person to confirm the warranty and advise timeline for repair or replacement. The warranty remains valid on repaired and replaced items for the balance of one year from the original purchase date.
• If the problem is determined to not be covered under warranty but can be repaired, we will contact the customer with an estimate for the repair and to get authorization to proceed with the repair.
• If the problem is not covered under warranty, nor repairable, the customer will be contacted with list of available options.
***We always work hard to have your claim repaired or replaced and returned as soon as possible so you get back on the snow with minimal downtime.
For all warranty approved boards we will return goods via the same method used to ship to the Prior factory (ie. if you use Express shipping to ship to us we will ship Express back to you; etc.) at our cost.
For all non-warranty boards the customer will be responsible for the return shipping costs. These will be outlined on our quote outlining the repair costs.
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By subscribing to the Prior Flyer, you'll receive email newsletters of the latest happenings at Prior Snowboards including new products, events, contests, tips, and other helpful information.
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Prior Snowboards respects your privacy and will not share your email address with anyone, under any circumstances. You can be 100% confident that you will not receive any spam by subscribing to the Prior Flyer.
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The Prior Flyer works with web-style (HTML) email and regular text email.
What if I change my email address?
By creating and logging into an account you can manage your newsletter subscriptions and email address.
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