The MFR is a classic example of a true, all mountain shape that maintains its role in the line as the workhorse of the fleet.
Its directional Freeride shape delivers a smooth, stable ride in a variety of different snow conditions and the Hybrid Rocker Profile only adds to its versatility; rocker in the nose and tail for turn initiation and float while maintaining traditional camber underfoot for added stability, rebound and edgehold.
With minimal taper, the MFR provides both power and drive on edge while allowing the playful rider to land or ride switch.
Rider Type & Best For
The big rider, soft boot carver, cruiser, speed demon and soul rider. It is great for directional all mountain freeriders looking for stability at speed.
Speed, steeps, powder, groomers, ice, crud, variable snowpack.
- CAMBER: Hybrid Rocker
- SHAPE: Directional Shape
- FLEX: Mid - Stiff Flex Profile
- CORE: Vertically Laminated Aspen Poplar core
- BASE: 4001 Sintered DurasurfTM Base Die Cut
- AVAILABLE CONSTRUCTION: Tri-axial E Glass or XCE Carbon
- SIDEWALLS: UHMW polyethylene sidewalls
View Full Spec Sizing Sheet
The Prior shop has been making custom "one off" snowboards since 1989. The layout and design of our factory has been built with this in mind. We can make a board to pretty much any shape and flex pattern you want. The following chart outlines prices for common revisions to existing templates:
|Custom flex (softer or stiffer)||$70*|
|Custom templates (including taper changes)||$450*|
*These prices are estimates, and are variable depending on the shape and your specific request. Over 1cm of widening needs a custom template.
To apply one of these additional requests to your order, simply search on the website the word "custom" and pick whichever item applies and add to cart along with your order. Write any notes in the additional notes section and we will be in touch if we have any further questions.
Complete Custom Shapes
If your dream board requires more than the revisions listed above please email us with your ideas. Some discussion will be required to determine the best performance results. Ultimately the price will be determined by the complexity of the project.
6-8 weeks upon confirmed order.
Above surcharges are in addition to price of board.
Prices may change depending upon degree of difficulty.
length restrictions = 205cm
width restrictions = tip/tail 33.5cm, waist 28.5cm
Prior has been offering custom graphics since 1989 and provides a complete custom topsheet and base graphic service. This is ideal for riders who want a one-of-a-kind look on their Prior board, and for companies who desire special corporate gifts and/or promotions. Custom Topsheet fees are single set up design fees, and are required for tooling cost coverage. Custom to-sheets can be applied to multiple product and charges are split accordingly. Please contact us for any further enquiries or to begin the design process.
Topsheet design and colour options are almost unlimited. We can print topsheets of photo color quality. All topsheets are sublimated onto a white, matte nylon topsheet for a professional look and finish. (sorry we cannot sublimate onto a clear topsheet material therefore clear windows are not an option for one off customs). Above prices based on receipt of art in digital file format in either of the following formats:
* For art that is done in vector based (ie. Illustrator or similar) program we require artwork in PDF or AI format.
* For bit mapped based art (ie. Photoshop or similar) we require TIFF, PSD or PDFformats. The File size must be 300 DPI in rectangular shape that measures 6cm longer than desired board length x 34cm wide. Note that files will likely be in excess of 100MB and can be sent by Dropbox etc or dropped off at the factory.
Prior offers diecut custom bases in one to three colors. As base colors are cut with a drag blade knife, so there are some design limitations. We ask that you first email a low res jpeg file to us for review and approval.
For any custom topsheet or shaping project you will need to contact our sales staff for guidance and accurate quotes. Please email us at email@example.com or call 604 935 1923 to chat about your custom artwork or other custom options.
Our build times vary based on production volume and seasonal needs. We always aim to have your order built within 4 weeks of confirming your order. Sometimes this time will vary but rest assured we are putting the time and effort into hand building your custom ride!
For full custom orders build time is typically 6-8 weeks due to the supplier requirements for non-inventory items.
Afraid you won't have your order in time for your big mission or trip? Don't worry we will do our best to accommodate rush orders that are communicated to us at firstname.lastname@example.org
Prior ships everywhere!
All shipping is through Fed Ex and calculated at customer checkout based on weight and destination for delivery.