THE PRIOR STORY

Since 1989, Prior has been focused on handcrafting premium products for the snowsports industry. Our aim over the last two decades is to consistently produce boards and skis that stand up to the test of time, as well as the rigorous performance needs of the most dedicated riders and elite athletes.

Shape, length, sidecut, flex, weight, camber, and material composition are all carefully considered and tested in Prior’s factory at the bottom of Whistler Mountain. Our unrivalled access to R&D leads to continuous enhancements of its full lineup of handcrafted boards, skis and splitboards.

From the beginning we at Prior have been driven by the singular goal of making the best boards and skis possible.

For more information on your origins make sure to check out Chris' story.

MEET CHRIS

MEET THE CREW

No matter where in the world we come from, we all have one thing in common - the love of snow and the perfect ride.

Every stage of your ride is meticulously handcrafted by one of our experts right here in the Whistler factory. Meet the people who design, build & test every board or ski that comes to life in our factory. From the artists through to our ambassadors, everyone in the Prior family holds themselves to the highest regard to ensure that Prior produces the most innovative and quality product year in, year out, right here, in Whistler, BC.


THE STORY BEHIND THE SURF INSPIRED RIDE.

The first board Chris pulled off a press was in Nov 89 and a lot has happened since then! Our first board is hung on the wall as you walk up the stairs in our showroom in Whistler. From growing up in a small seaside town in Barbados, and youthful days of windsurfing and surfboard shaping, Chris changed the rules of snowboard shaping upon entry to the market, and developed technology that lead the world into the sport of snowboarding we know today.

Chris unfortunately passed from this world on October 15th, 2017. Prior MFG carries on CP's legacy through the continued development and production of high quality snow craft, using the very principles he learnt, and shared with us over his years. Shred in Peace, CP.

CP's YOUTH & WINDSURFING

 

A SURF INSPIRED RIDE

Growing up in Barbados, CP spent all of his time in the ocean windsurfing. Any second that wasn't spent in the ocean, he was developing, changing and producing new board shapes, or refining his gear to give him an edge. CP's introduction to the snow sport world was expedited from this extensive windsurfing background when his parents relocated to North Vancouver. When he wasn't competing around the globe he spent his time creating world class sailboards, utilizing the most advanced materials available at that time and customizing the shapes to the requirements of the rider.

1989 - EARLY 90s

This relocation to Vancouver was a far distance from the tropics he was grew up in, but provided exposure to a new and emerging type of board sport - snowboarding. Chris started using his large two car garage in North Vancouver, previously used for his windsurfing shapes to press his first snowboard. The first few boards under people's feet proved successful and the idea of surfing the mountains started looking far more appealing. The snowboard market was going absolutely nuts, over six hundred brands and all vying for that all so important market share. Literally any shape with P-tex, edges and “sick” graphics would sell.

The market could not absorb enough products. Acknowledging this Chris decided to focus on the unique boutique custom high end market. That market was in its infamy in Europe but North America was wide open. Team riders were starting to approach their positions as any professional athlete would. In so doing they all required custom boards that were finely tuned to their needs. Many soon came knocking and the word rapidly spread that Chris was the man to go to for their needs.

THE RISE OF PRIOR MFG

 

MID 90s

By 1993 Chris had a full line of ready to build shapes that had been fuelled by his custom board making. The line quickly started gaining momentum. He continued building custom rides for top athletes and veteran riders, and the demand just kept coming.

Big mountain free ride, half pipe and alpine world cup boards were all in demand. Alpine was huge during the 90’s. Prior alpine boards graced over ten first place’s and more than 40 podium finishes’ on the North American and International circuits.

From the beginning, Whistler had always been Priors testing ground. As time wore on it only seemed natural that Prior needed to move closer to the source. Being constantly immersed in the mountains, the culture, and the life style have all helped make the brand what it is today. In the fall of 1999 that’s what Chris did and he moved the facility to Whistler. There were a few nay sayers that thought production overseas should be “seriously” considered...

Chris eventually retired his planer and closed the door on shaping windsurfers and directed his focused on building custom boards. The vast amount of knowledge that Chris absorbed from working with the top pros was ultimately being absorbed so that one day he would apply this to his own line of boards.

2000 - PRESENT

 

THE 2000's

The Prior brand was on solid ground and the constant access to R&D and a wealth of local talented riders helped the progression of the Prior product line up. Chris introduced splitboards to the line in 1999 which has taken off in recent years. Prior now has the most comprehensive line of splitboards on the market. Shortly thereafter skis were brought in with much anticipation and have been widely received. Winning numerous industry awards for material innovation and design.

Prior continues to hold true to its core values focusing on the quality, performance and the unique custom ski and board. Our success has always been determined by the virtues of our customers.

RIDER OWNED & OPERATED SINCE 1989.

Meet the crew that designs & builds your boards from start to finish. Every one of us here at Prior live and breathe snowboarding & skiing. We put our heart & soul into every board that we handcraft, so here is a small intro to the Prior family to help you see who we are.

Check out our factory crew below.


DOMINIC MORIN

HEAD SHAPER

ABOUT DOM

 

Role: Head Shaper

Board of Choice: Phalanx Split

Favourite Zone: Anywhere in the Backcountry

Home Mountain: Quebec, Canada

Other Interests: Surfing

Dom Morin has been at Prior for 12 years, working his way up through the ranks and learning everything that there is to know about snowboard shaping. Through his younger years Dom was an avid surfboard shaper, which is what caught the eye of Chris when Dom applied for a job. Dom ensures that all shapes in the factory stay true to the surf inspired ride that the late Chris Prior pioneered.

You can find Dom out on his splitboard on his days off, hunting for the deepest turns. Dom is a powder hound in every sense of the word, and the only thing more true than that is his attestation for craftsmanship and the hand-shaping of high performance snowboards & skis.

DOM'S SPECS

RIDER INFO

RIDER HEIGHT: 6'0"
RIDER WEIGHT: 85KG
STANCE: REGULAR, 15O X 10O
RIDING STYLE: FREERIDE
BOARD CHOICE: WILDCARD
BOARD LENGTH: 159
CONSTRUCTION: TRI-GLASS
FAVE ARTIST: KUPS PAINT
 
FAVE BOARD

DOM'S QUIVER

DEREK ROY HINS

OPERATIONS MANAGER

ABOUT DEREK

 

Role: MFG Specialist

Board of Choice: Phalanx

Favourite Zone: Blackcomb Park

Home Mountain: Ontario, Canada

Derek has been with Prior for 5 years. Shredding the gnar and lacing rails in the. park is his forte. Growing up out east, Derek has a firm park and street background that he takes all over the mountain. Although he is most at home in the park, he is no stranger to hunting pow in the backcountry. Don't be fooled by the park influence in Dereks riding style, because he can throw more cold smoke than almost anyone when he turns to our staple pow board, the thruster.

From running the CNC, ensuring every board's flex is perfect, and edging the base Derek can do it all. Having worked in almost all stations on the factory floor, Derek knows how to make your dream ride work perfectly for you. With a sharp eye for quality & consistency, nothing gets past Derek on the factory floor.

DEREK'S SPECS

RIDER INFO

RIDER HEIGHT: 5'10"
RIDER WEIGHT: 70KG
STANCE: REGULAR, 15O X 10O
RIDING STYLE: FREERIDE
BOARD CHOICE: WILDCARD
BOARD LENGTH: 156
CONSTRUCTION: TRI-GLASS
FAVE TRICK: CAB 3 INDY
 
 
FAVE BOARD

DEREK'S QUIVER

CASEY DEAN

PRODUCTION MANAGER

ABOUT CASEY

 

Role: PRE PRESS MANAGER

Board of Choice: Phalanx

Favourite Zone: AnYTHING WITH POWDER AND PILLOWS

Home Mountain: WHISTLER

Casey is Prior's pre press manager. Not only skilled at building boards, but skilled at riding them too. Casey can throw down on a board and you can find him up Whistler on a powder day. Casey has been building boards at Prior for 10 years.

CASEY'S SPECS

RIDER INFO

RIDER HEIGHT: 5'11"
RIDER WEIGHT: 190lbs
STANCE: GOOFY, 14O X 10O
RIDING STYLE: POWDERHOUND
BOARD CHOICE: PHALANX
BOARD LENGTH: 156
CONSTRUCTION: TRI-GLASS
FAVE TRICK: METHOD
 
 
FAVE BOARD

CASEY'S QUIVER

JOHN MYLLYNEN

POST PRESS MANAGER

ABOUT JOHN

 

Role: POST PRESS MANAGER

Board of Choice: Phalanx

Favourite Zone: Blackcomb Park

Home Mountain: Ontario, Canada

John is the post press manager, responsible for making sure your boards are perfect, straight out of the box.

JOHN'S SPECS

RIDER HEIGHT: 6'0"
RIDER WEIGHT: 85KG
STANCE: REGULAR, 15O X 10O
RIDING STYLE: FREERIDE
BOARD CHOICE: WILDCARD
BOARD LENGTH: 159
CONSTRUCTION: TRI-GLASS
FAVE ARTIST: KUPS PAINT
FAVE TRICK: CAB 3 INDY
 
 

JOHN'S QUIVER

DAN MACK

FINISHING & SHIPPING

ABOUT DAN

 

Role: POST PRESS MANAGER

Board of Choice: Phalanx

Favourite Zone: Blackcomb Park

Home Mountain: Ontario, Canada

Dan sorts out finishing and shipping. Dan makes sure your boards/ skis are perfectly tuned and shipped to you. His eye for detail is second to none.

DAN'S SPECS

RIDER HEIGHT: 6'0"
RIDER WEIGHT: 85KG
STANCE: REGULAR, 15O X 10O
RIDING STYLE: FREERIDE
BOARD CHOICE: WILDCARD
BOARD LENGTH: 159
CONSTRUCTION: TRI-GLASS
 
 

DAN'S QUIVER

PROUDLY WORKING WITH LOCAL ARTISTS & ILLUSTRATORS

We believe that art brings a portion of life and soul to all of our boards & skis. We pride ourselves on working with local artists, both up & coming and established. We have an assortment of local talent that we work with year in, year out to bring beautiful art to the ride under your feet. Besides our established artists, we run a yearly topsheet competition for local artists to showcase their talent to the Sea to Sky community. This competition is voted on by the local community with the winner taking home a board or ski with their art, and the opportunity to collaborate with Prior to create further art for future line ups.

Check out our featured artists below.

KUPS PAINT

HYPER-REALISM MURALIST

ABOUT KUPS

 

FAVOURITE ART MEDIUM: AIR BRUSH & SPRAYPAINT

Favourite Zone: Anywhere in the Backcountry

Home Mountain: GROUSSE MOUNTAIN, Canada

Other Interests: Surfing & MOTO

 
ARTIST STATEMENT

Art just happens to be a better way of explaining myself. You never really know how an artist feels about something until they take the time to paint it for you. I see being an artist as a vital form of expression. It is the emotion that an individual can sink into a piece and never need to disclose. The observer doesn’t need to understand me, or what I am trying to accomplish, in order to appreciate my work.

For all of the artists that you have never met, as the observer, hopefully there are no underlining stereotypes or negative associations that will disable or hinder you from seeing the artist’s work as nothing less that what they have intended. Further, it would only take away from your experience as the observer, if you were to think that there is something more to such a simple task. No study or revision is necessary in order for you to better prepare yourself for your job as the observer.

It doesn’t matter what I am trying to accomplish, and so…. To make one thing clear, this is not a sob story of miscommunication between the artist and the observer. Rather, only to recognize how nice it is to simply stand back and enjoy

Art is the focus, Painting is the tool, Good Vibes are the message

KUP'S TOPSHEETS


BEN BROUGH

GRAPHIC DESIGNER

ABOUT BEN

 

FAVOURITE ART MEDIUM: DIGITAL ILLUSTRATION

Home Mountain: TREBLE CONE, NEW ZEALAND

Other Interests: Surfing & MTB

Ben spent three years as the Graphic Designer here at Prior. Ben used his own flare throughout his time to create edgy and provocative graphics tailored towards the freeride market. As well as graphics, Ben played a big hand in helping the product development of our skis, especially the NW series. Digital illustration and minipulation is what Ben enjoys doing, which you can see in the Dogtown Series, or the Between Worlds topsheet

BEN'S TOPSHEETS

CLARENCE MILLS

TRADITIONAL WOOD CARVER

ABOUT CLARENCE

 

FAVOURITE ART MEDIUM: DIGITAL ILLUSTRATION

Home Mountain: TREBLE CONE, NEW ZEALAND

Other Interests: Surfing & MTB

Haida artist Clarence Mills was born at Skidegate, Queen Charlotte Islands, British Columbia in 1958. He is a member of the Eagle Clan and takes the Split Raven and Grizzly Bear as his crests.

His grandfather Jimmy Wilson was hereditary Chief Skedans. His grandmother gave him his Haida name – Gah-ghin-skuss, meaning ‘your out of your own land’.

With guidance from his uncle, Doug Wilson, Clarence began studying traditional Haida art at the age of eighteen. Clarence has dedicated himself to becoming proficient in a wide variety of mediums, including silkscreen printmaking, sandblasting glass, silver & gold jewelry.

Clarence's Topsheets


KATE ZESSEL

ILLUSTRATOR

ABOUT KATE

 

FAVOURITE ART MEDIUM: ILLUSTRATION

Home Mountain: WHISTLER, Canada

Other Interests: HIKING and my dog

Kate Zessel is an artist located in Whistler B.C. She draws inspiration from the surroundings that she calls home. Originally from Vancouver, she spent her free moments growing up in the mountains, skiing and biking. She furthered her education in Graphic Design at the Vancouver Art Institute, where her passion for illustrating flourished. Putting pen to paper allowed her to capture moments of her adventures and transform them into visual pieces.

KATE'S TOPSHEETS

ATHLETE DRIVEN PRODUCT DEVELOPMENT

We work closely with athletes & industry professionals to ensure that every product can withstand the rigours of day-in, day-out use. From mountain guides through the professional riders, & everything in between we sponsor and support an array of talent. Our access to a widespread and diverse local community here in Whistler ensures that our product performs under a variety of conditions and scenarios. We take feedback from our athletes, industry professionals and the consumers to make sure that your next ride, is a dream ride.

Check out who we support and who helps us with valuable input for product development below.

BOARDERS

DANNY LE BLANC

SNOWBOARD & SPLITBOARD ATHLETE

ABOUT DANNY

SNOWBOARD ATHLETE

HOME MOUNTAIN: RMR Revelstoke, Canada
OTHER INTERESTS: Photography & Videography

I am a photographer/videographer based in Revelstoke BC who loves to snowboard. My favourite thing to do is explore new backcountry zones on the splitboard in search of untouched lines that make me scream uncontrollably in joy. My passion for the mountains has taken me on countless adventures with some incredible people. When I'm not out on big adventures, I'm having smaller adventures with my 2 year old daughter, Thea.

DANNY'S SPECS

RIDER INFO

RIDER HEIGHT: 6'0"
RIDER WEIGHT: 80KG
STANCE: REGULAR, 15O X 10O
RIDING STYLE: FREERIDE
BOARD CHOICE: PHALANX
BOARD LENGTH: 159
CONSTRUCTION: TRI-GLASS
 
 
FAVE BOARD

DANNY'S QUIVER

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WILLIAM KOVACIC

SNOWBOARD & SPLITBOARD ATHLETE

ABOUT WILL

SNOWBOARD ATHLETE

HOME MOUNTAIN: Mount Pakenham, Ottawa Ontario .
OTHER INTERESTS:Rock climbing, ice climbing, making my friends suffer, photography.. The list goes on!

I am a 25 year old snowboarder, filmmaker and photographer based out of Whistler BC. In the winter months I work teaching avalanche courses and a variety of guiding jobs. When I'm not working guiding, I spend my winter's spearheading split board expeditions and filming for full length snowboard films produced by Big Mountain Media .

WILL'S SPECS

RIDER INFO

RIDER HEIGHT: 5'9"
RIDER WEIGHT: 165lbs
STANCE: REGULAR, 22O X 5O
RIDING STYLE: FREERIDE
BOARD CHOICE: BC SPLIT
BOARD LENGTH: 162
CONSTRUCTION: XTC CARBON
FAVE TRICK: Does going really fast in a straight line count as a trick?
 
 
FAVE BOARD

WILL'S QUIVER

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MATHIEU MORIN

SNOWBOARD & SPLITBOARD ATHLETE

ABOUT MATHIEU

SNOWBOARD ATHLETE

HOME MOUNTAIN: Whistler
OTHER INTERESTS: Wakeboarding

Hailing from Quebec, Mathieu Morin is no stranger to making the most of winter. Whether it is big mountain lines or pillows, Mathieu always looks at home. You can find him ripping around on his sled looking for new zones, or shredding his favourite spots everyday in the winter months. The Khyber is his go to, and the nimble tail combined with unmatched float in the nose is a perfect match for his loe of technical pillows or steep and deep big mountain lines.

Mathieu'S SPECS

RIDER INFO

RIDER HEIGHT: 5'11"
RIDER WEIGHT: 170lbs
STANCE: REGULAR, 15O X 9O
RIDER STYLE: POWDERHOUND
BOARD CHOICE: KHYBER
BOARD LENGTH: 160
CONSTRUCTION: XCE CARBON
FAVE TRICK: FS BLUNT
WITH PRIOR SINCE: 2020
 
 
FAVE BOARD

MATHIEU'S QUIVER

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CHARLES VERREAULT

SNOWBOARD & SPLITBOARD ATHLETE

ABOUT CHARLES

SNOWBOARD ATHLETE

HOME MOUNTAIN: Whistler
OTHER INTERESTS: Walking my dog

"I'm an outdoors man! I'm always ready for an adventure no matter what it is!! When I'm not snowboarding or sledding, I'm hanging out at the end of a rope rock climbing and biking around the sea to sky trails!! I also like hiking/scrambling up as many peaks as I can all year round with the bigmountainnn crew! They call me Boot_pack_charles because I forgot my splitboard skins at home an had to boot pack up to our camp spot witch took 3 hours then I boot packed up to all my lines for the next 2 days. I'm a big plant guy I've got 60+ plants in my house"

CHARLES' SPECS

RIDER INFO

RIDER HEIGHT: 6'1"
RIDER WEIGHT: 175lbs
STANCE: REGULAR, 15O X 13O
RIDER STYLE: FREERIDE
BOARD CHOICE: PHALANX
BOARD LENGTH: 159w
CONSTRUCTION: XCE CARBON
FAVE TRICK: CORK 3
WITH PRIOR SINCE: 2018
 
 
FAVE BOARD

CHARLES' QUIVER

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JASON FLEURY

SNOWBOARD & SPLITBOARD ATHLETE

ABOUT JASON

SNOWBOARD ATHLETE

HOME MOUNTAIN: Whistler
OTHER INTERESTS: Tuna Fishing

I started snowboarding at 10 years old at my home hill of Calabogie, Ontario. I moved to Whistler in 2014 and very quickly fell in love with the mountains. My appreciation for them really grew when I first stepped on a Prior splitboard. This openied the door to the Coast Mountain's endless playground. Now I spend the winters balancing backcountry snowboarding with the Bigmountain crew, my job as a snowmobile guide and getting a few park days when I can.

JASON'S SPECS

RIDER INFO

RIDER HEIGHT: 5'10"
RIDER WEIGHT: 190lbs
STANCE: GOOFY, 18O X -6O
RIDER STYLE: POWDERHOUND
BOARD CHOICE: SPEARHEAD
BOARD LENGTH: 161
CONSTRUCTION: XTC CARBON
FAVE TRICK: SWITCH FS RODEO
WITH PRIOR SINCE: 2018
 
 
FAVE BOARD

JASON's QUIVER

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FRANCISCA NAVARRO

SNOWBOARD & SPLITBOARD ATHLETE

ABOUT FRANCISCA

SNOWBOARD ATHLETE

HOME MOUNTAIN/ TOWN: Santiago, Chile
OTHER INTERESTS: Art

Buenas! Im Fran, I love art since I born and I found it young on free snowboarding, since then I follow nomad life looking for artistic, beautiful & hot lines, hopefully with nice powder turns. What I feel going to any mountain makes me think that ideal conditions is not the only thing of what Im looking for, that’s why I have ride and split in all conditions, some exposed terrain, where I think... you can’t fall, because I love where I am and the life my soul choose this time! Thats why the only thing I feel the responsibility to share loud is, just go with the flow and take care! Everything we do is art, feel your breath, for sure you can do it better, don't take personal anything, life Thank you, Fran.

FRANCISCA'S SPECS

RIDER INFO

RIDER HEIGHT: 163cm
RIDER WEIGHT: 54kg
STANCE: REGULAR, 18O X 0O
RIDER STYLE: MOUNTAINEER
BOARD CHOICE: BW SPLIT
BOARD LENGTH: 153
CONSTRUCTION: XTC CARBON
FAVE TRICK: BACK 180
WITH PRIOR SINCE: 2018
 
 
FAVE BOARD

FRANCISCA's QUIVER

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JESSE MILLEN

SNOWBOARD ATHLETE

ABOUT JESSE

SNOWBOARD ATHLETE

HOME MOUNTAIN: Whistler, Canada
OTHER INTERESTS: Sledding

Jesse signed on with Prior for the 2020/21 winter. A local legend, Jesse wanted to be more in-touch with product development. Jesse rips in the park, and has started taking that skill to the back country, throwing down off natural features and big lines. Jesse worked with his close friend Kups Paint to bring his vision of a signature topsheet to life - a huge moment for any pro rider.

JESSE'S SPECS

RIDER INFO

RIDER HEIGHT: 6'0"
RIDER WEIGHT: 85KG
STANCE: REGULAR, 15O X 10O
RIDING STYLE: FREERIDE
BOARD CHOICE: WILDCARD
BOARD LENGTH: 159
CONSTRUCTION: TRI-GLASS
FAVE TRICK: CAB 3 INDY
WITH PRIOR SINCE: 2021
 
 
FAVE BOARD

JESSE'S QUIVER

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SKIERS

OLIVIA McNEIL

SKI ATHLETE

ABOUT OLIVIA

SKI ATHLETE

HOME MOUNTAIN: Whistler, Canada
OTHER INTERESTS: More Skiing

Olivia will never fail to impress. A Whistler local, Olivia grew up training in the Whistler Freeride Club. She throws down on steep terrain, and is most at home when she is launching off of massive cliffs. Olivia had the debut on the FWT in 2021 as a wildcard, and put together an incredible run straight out of the gate. Watch Olivia over the coming years, as we pick her to be at the front of the pack in the women's freeride skiing scene.

olivia'S SPECS

RIDER INFO

SKIER HEIGHT: 5'8"
SKIER WEIGHT: 140lbs 
SKIER STYLE: FREERIDE
SKI CHOICE: HUSUME
SKI LENGTH: 181
MOUNT POINT: FACTORY
CONSTRUCTION: QUAD-GLASS
FAVE TRICK: 360
 
 
FAVE SKI

Olivia'S QUIVER

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ALEC CRAIG

SKI ATHLETE

ABOUT ALec

SKI ATHLETE

HOME MOUNTAIN: Mark Arendz Provincial Ski Park, Prince Edward Island Canada
OTHER INTERESTS:Dirt Biking, Camping

’m from North Tryon P.E.I. but I’ve been living out west for the past 7 years. I grew up snowboarding as a little kid but made the switch to skiing when I was 14. Growing up on the east coast riding park was really our only option other than racing. When I moved out west I started getting more into backcountry vs riding the park. The sledding out here is insane and the zones you can get into with a sled is crazy.

ALEC'S SPECS

RIDER INFO

SKIER HEIGHT: 5'10"
SKIER WEIGHT: 160lbs 
SKIER STYLE: FREERIDE
SKI CHOICE: CBC
SKI LENGTH: 188
MOUNT POINT: FACTORY
CONSTRUCTION: XTC CARBON
FAVE TRICK: CORK 3
 
 
FAVE SKI

ALEC'S QUIVER

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CHRISTOPHER GERMAN

SKI ATHLETE

ABOUT CHRISTOPHER

SKI ATHLETE

HOME MOUNTAIN: Mount Pakenham, ON, Canada
OTHER INTERESTS: Photography, surfing, biking, snowmobiling, traveling the globe and all things fun!

I am a back country skier, snowmobiler, photographer and filmer. I love adventuring in the back country and exploring new zones. The only thing that comes close to skiing steep and deep powder is surfing glassy waves.

CHRISTOPHER'S SPECS

RIDER INFO

SKIER HEIGHT: 5'11"
SKIER WEIGHT: 175
SKIER STYLE: FREERIDE
SKI CHOICE: CBC
SKI LENGTH: 193
MOUNT POINT: FACTORY
CONSTRUCTION: XTC CARBON
FAVE TRICK: CORK 7
 
 
FAVE SKI

CHRISTOPHER'S QUIVER

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ANDERS LILJEDAHL

SKI ATHLETE

ABOUT ANDERS

SKI ATHLETE

HOME MOUNTAIN: Hemlock Resort, BC, Canada
OTHER INTERESTS:Biking, skating, climbing, and anything to do with water

My name is Anders Liljedahl, I live in Pemberton BC. Over the past two years I’ve been filming ski parts with the Bigmountain crew. Things can get pretty serious at times but the majority is fun and games. I live for exploring what the Sea to Sky has to offer! P.S no chickn dickn!

ANDERS' SPECS

RIDER INFO

SKIER HEIGHT: 6'3"
SKIER WEIGHT: 200lbs 
SKIER STYLE: POWDERHOUND
SKI CHOICE: NW116
SKI LENGTH: 190
MOUNT POINT: FACTORY
CONSTRUCTION: XTC CARBON
FAVE TRICK: SW CORK7 BLUNT
WITH PRIOR SINCE: 2021
 
 
FAVE SKI

ANDERS' QUIVER

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JULIA MURRAY

SKI ATHLETE

ABOUT JULIA

SKI ATHLETE

HOME MOUNTAIN: Hemlock Resort, BC, Canada
OTHER INTERESTS:Biking, skating, climbing, and anything to do with water

Julia Murray is a born and raised Whistlerite. Olympian in 2010 in the sport of ski cross. She ended up coming 12th despite a blown ACL and Meniscus. The next year she went on to win a silver at the World Champs despite a different blown knee. She now enjoys her backyard on skis, bikes and running shoes. She's a holistic nutritionist and co-founder of the app 80/20 Plants.

JULIA'S SPECS

RIDER INFO

SKIER HEIGHT: 5'7"
SKIER WEIGHT: 125lbs 
SKIER STYLE: POWDERHOUND
SKI CHOICE: JOFFRE
SKI LENGTH: 181
MOUNT POINT: FACTORY
CONSTRUCTION: XTC CARBON
 
 
FAVE SKI

JULIA'S QUIVER

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Do you think you would be a good fit in the Prior family? Send your resume and an intro about how and why you want to get involved to info@priorsnow.com

RIDER OWNED & OPERATED SINCE 1989.


Can't see the board, split or ski that you are looking for? Check out our streamlined custom build process to design your next dream ride.

All customers can choose between various top sheet and base graphics to build your dream ride with the standard MADE TO ORDER process for boards skis & splits. We can further customize your length, width, flex, materials and overall shape through our dedicated FULL CUSTOM ordering process. Like the sound of designing your next dream ride with us? Follow the links bellow:

  

If you have an idea and want to see if we can do it before you drop in on a purchase, please don't hesitate to send info@priorsnow.com an email with your queries.

CUSTOM GRAPHICS

If you are interested in a custom topsheet or base, then please download this general guide for design requirements, some pointers, and miscellaneous information. Custom topsheets or bases are $300 CAD.  Simply select the custom graphics option in the custom order builder. If you have any further questions then please do not hesitate to get in contact with us!

Our Mission Statement

Our mission statement at Prior is "To grow a lifestyle business through the construction of premium snowriding products while providing excellent service to our customers and positive support for our various stakeholders including the community in which we reside, the mountains, and the environment." 

Warranty Information

Prior Snowboard Manufactory Ltd. (Prior) warrants all products sold by Prior to the original purchaser to be free of defects in material or workmanship for a period of three (3) years from the date of purchase unless otherwise specified on the product.

If a product is found to be defective by Prior, Prior's responsibility shall be limited to repair or replacement of the defective product. Prior will not be responsible for any costs, losses or damages incurred as a result of loss or use of product or damages incurred in shipping.

This warranty is subject to the following limitations.

  1. The warranty applies only to Prior products purchased from Authorized Prior Dealers and is valid for the original purchaser only.
  2. All products returned to Prior for warranty inspection must have a return authorization which can be given over the phone or via email. Ship products freight prepaid and insured. Prior assumes no responsibility for products during shipment from the customer to our Warranty Department. Shipping charges are not refundable.
  3. Excluded from coverage under this warranty are the following:..
    a) Damage caused by misuse, abuse or neglect.
    b) Damage caused by rocks or any other impact related damage.
    c) Damage caused by improper mounting or adjustment of the bindings
    d) Damage caused from chairlift breakage
    e) Normal wear and tear.
    f) Damage caused by anything other than defects in material or workmanship.
    g) Damage caused by use of solvents, adhesives or LOC-TITE®.
  4. Repaired or replaced products are covered for the remainder of the original warranty only.
  5. All warranty claims must be accompanied by the original online order or purchase receipt.
  6. Prior product is not covered by any verbal warranties. In all cases this warranty policy will take precedence.
  7. The 3 year warranty policy was introduced on August 1st 2012. Purchases made before this date were purchased with a 12 month manufacturing warranty policy.
  8. Purchased Demo and Blemish boards have a limited warranty of 1 year.
  9. Warranty replacement products can not be guaranteed the same topsheet and base artwork. While every effort will be made to match topsheets and bases on replaced products to the original product(s), topsheets and bases are subject to availability and as such cannot be guaranteed to match the original product being warrantied.

How to Make a Warranty Claim

STEP ONE

Evaluate the validity of the claim.

  • Confirm that that product was purchased within the last 36 months.
  • Confirm you are the original owner.
  • If the issue is not a warranty claim but you would like it repaired by Prior please contact info@priorsnow.com.

STEP TWO

Bring the product to the store where it was purchased OR email our warranty department: warranty@priorsnow.com with photos of the issue in question and a copy of your receipt.

In either case, Prior must be contacted to receive a Return Authorization (RA) Number.

  • Email our warranty department at: warranty@priorsnow.com
  • Tell us WHAT you are sending back (describe the product).
  • Tell us WHY you are sending it back (describe the problem).
  • Don't forget to include photographs and a copy of your receipt.
  • We will assess your claim and provide you with an RA number for return back to Prior for inspection, repair or replacement.

STEP THREE

Pack and ship the product immediately. Customer is responsible for shipping costs to Prior.

  • Remove bindings from boards before returning (for splitboards: do not return mounting hardware or skins).
  • Use a cardboard box for shipping boards. Plastic wrap will not protect the board in transit.
  • Include a copy of the original proof of purchase (receipt).
  • Include a brief description of the problem and the RA#.
  • Write RA# clearly on the outside of the box.
  • Mark the defect clearly with a piece of masking tape (do not use permanent marker to outline the defect).
  • Indicate that the boards is a warranty return to avoid any associated custom fees
  • Ship the claim to:

    Prior Snowboard Manufactory Ltd.

    Attention: Warranty RA#______________

    #104-1410 Alpha Lake Road

    Whistler, BC, Canada V0N 1B1

    Phone: 604-935-1923

International Returns

If returning a board from outside of Canada, write 'Damaged Goods Returning to Manufacturer' in the 'Description of Goods' area of the waybill and value the returning goods at US$20.

Claim Receipt Procedure

Within 48 hours of receipt of product, the claim will be handled in one of the following ways:

  • If the returned product is within the valid three-year warranty period and judged by Prior to be defective, we will contact the customer or contact person to confirm the warranty and advise timeline for repair or replacement. The warranty remains valid on repaired and replaced items for the balance of three years from the original purchase date.

  • If the problem is determined to not be covered under warranty but can be repaired, we will contact the customer with an estimate for the repair and to get authorization to proceed with the repair.

  • If the problem is not covered under warranty, nor repairable, the customer will be contacted with list of available options.

***We always work hard to have your claim repaired or replaced and returned as soon as possible so you get back on the snow with minimal downtime.

Shipping boards back to you from Prior

For all warranty approved boards we will return goods via the same method used to ship to the Prior factory (ie. if you use Express shipping to ship to us we will ship Express back to you; etc.) at our cost.

For all non-warranty boards the customer will be responsible for the return shipping costs. These will be outlined on our quote outlining the repair costs.

Returns Policy

Should you decide you would like to return an in stock product bought from us you are welcome to do so up to 3 weeks from the date of purchase. Items must be unused and in original packaging.

If, however, you would like to return a product that we built specially for you, a 25% restocking fee will apply under the conditions mentioned above.

Please contact us at info@priorsnow.com before shipping anything back to us.

 

Our free factory tours are held Thursday at 5pm  throughout the winter season. It doesn’t matter if you’re a long-time Whistler local or here on vacation, the Prior Factory tour is a must for any snow enthusiast. Come join us to see how we meticulously handcraft each and every ski/board right here in Whistler. Tours are approximately 30-40 minutes long.

Book Here!

 

Prior Snowboards and Skis - from our factory to the mountain from Prior Snowboards & Skis on Vimeo.

General FAQ
Are all your boards and skis made at your factory in Whistler, Canada?

Yes! All Prior products are manufactured in our one and only factory in Whistler.

What differentiates your snowboards and skis from other manufacturers?

First, we always use the finest materials available. Secondly, we have been handcrafting boards for some of the world's best riders since 1990 and this knowledge and know-how goes into every product we make. Third, the Prior boards and skis are made in Whistler by craftsmen whose lives revolve around the sport. The fourth, and most important differentiating factor, is the Prior ride. Prior snowboards and skis have been designed to provide unparalleled stability, control and performance in all winter conditions.

How does Hybrid Rocker affect the edge hold of my snowboard or skis?

Any Prior snowboard or skis with Hybrid Rocker will have similar edge hold to the same model built with traditional camber. Keep in mind that there is still camber under and between your feet and that the rocker or early rise in the tip and tail is minimal. The result is a ride that has excellent edge hold while providing an enhanced powder ride with more effortless edge-to-edge transition.

How long will it take to get my snowboard or skis after I order it?

If you order a snowboard or pair of skis that are currently in stock (ie. from the new in-stock/demo section), your order can be shipped or picked up the same day. The amount of time that an order takes to ship will depend on your location and which shipping option you choose.

Our build times vary based on production volume and seasonal needs. Despite the time of year we aim to have your order built within 4 weeks of confirming your order. Sometimes this time will vary but rest assured we are putting the time and effort into hand building your custom ride!

Our build times vary based on production volume and seasonal needs. Despite the time of year we aim to have your order built within 4 weeks of confirming your order. Sometimes this time will vary but rest assured we are putting the time and effort into hand building your custom ride!

For full custom orders build time is typically 6-8 weeks due to the supplier requirements for non-inventory items.

For full custom orders build time is typically 6-8 weeks due to the supplier requirements for non-inventory items.

Afraid you won't have your order in time for your big mission or trip? Don't worry we will do our best to accommodate rush orders that our communicated to us at orders@priorsnow.com

Afraid you won't have your order in time for your big mission or trip? Don't worry we will do our best to accommodate rush orders that our communicated to us at orders@priorsnow.com

How will I know when my order has been shipped?

If you placed your order online, you will be emailed a tracking number and shipping confirmation on the day that we ship your order out. If you ordered in person or over the telephone, please make sure we have been given your email address and you will be emailed your tracking number on the day that your order is shipped.

Where do you ship to?

Prior ships everywhere. We have more than two decades of shipping experience to Prior customers from all over the world. Since we partnered with Fedex, we were able to provide even more affordable, reliable, and timely service for Prior customers around the globe.

Can I pick up my snowboard or skis in Whistler?

Yes, you can choose to 'Pick up at Prior Factory' as your shipping method when ordering online. We will contact you via email or telephone to let you know when your order is ready and we will hold it here at the Prior Factory/Store for you to pick up at your convenience.

How do I get to the Prior Factory/Store in Whistler?

Click here for our address and directions. If you are still having difficulty finding us, simply give us a call at 604-935-1923 or toll free 1-877-93-PRIOR.

What is your exchange rate between Canadian and other currencies?

It varies depending on the economic conditions. Click on www.xe.com for current exchange rates. We charge all purchases in Canadian dollars. We list some common exchange rate prices on our site for quick reference only and exchange rates vary depending on the current daily rate.

What is your warranty policy?

New Prior snowboards and skis come with a three-year warranty against defects in quality and workmanship.
For more information please go to our warranty information page.

Ex-Demos come with a 1 year warranty unless otherwise stated.

Ex-Demos come with a 1 year warranty unless otherwise stated.

Can you repair non-warranty claims?

Yes. We repair Prior boards and skis for a reasonable price. Keep this in mind if you have some non-warranty damage, or if your warranty expires.

Do you make or sell bindings?

Yes, we sell a selection of softboot, alpine, splitboard and ski bindings and accessories. Click on accessories for more info.

Are sintered graphite bases faster?

Industry information says yes. Graphite reduces friction at moderate temperatures, thus increasing speed. In cold conditions and warm conditions this effect is negated. To ensure board speed it is most likely more important to keep your base in good condition and wax regularly.

Do you rent or demo snowboards and skis?

Yes. We have a full set of demo boards and skis at the Prior factory in Whistler that are available for C$25/day (+HST). We will take up to three demo days (C$75) off the purchase price of a new Prior board. Many of our Dealers also rent or demo Prior snowboards and skis. In addition, we perform free demo clinics at several resorts around the Pacific Northwest during the winter months. Check our demo schedule for dates and locations.

Do you have any used, factory seconds, or 'last years' snowboards and skis for sale at discount prices?

Yes. Please go to the Prior Ski and Board Rack for up-to-date product listings.

Can you tell me more about your factory in Whistler?

The Prior factory is specifically designed to handle small runs of high quality snowboards and skis. We produce a limited number of snowboards and skis to ensure that the integrity of our product is maintained. When you visit Whistler, please contact us to reserve a spot on one of our free factory tours.

Snowboard Questions
Do you have wide boards for people with big feet?

We offer several "wide" boards to help prevent heel/toe drag for those with bigger feet. "Wide" models that have a 26cm waist are the MFR in all lengths, the Khyber in 165 and 170cm, the Spearhead in 166, 172 and 178cm, and the Powstick in 176 and 181cm sizes. We also offer an MFR 168 "extra wide" board with a 27cm waist width which is suitable for riders having size 12 - 14 feet. A special note for those with feet larger than size 14, we can customize boards with a waist width up to 28.5cm and a tip/tail width up to 34cm. Click on Custom Shapes for more info.

What kinds of custom options are available?

All customers can choose between various topsheet and base graphics. Length, width, flex, materials and cosmetic appearance are all possible custom features available for additional surcharges. Please go to custom shapes or custom graphics for various prices and options or contact us for more information.

My screws feel like they are stripping the inserts when I am attaching the bindings. What should I do?

Are you using the correct screws? All inserts are tested in the factory before shipment. Prior uses industry standard 6mm stainless steel inserts. If an insert is giving you problems try inserting a screw without the bindings very slowly. Make sure the screw is pointed straight down. If you still are having problems try other binding screws in the problem hole. New screws often require more effort due to the locking material on their threads.
Contact us if the problem persists.

Do you make any boards for kids?

We do not make a 'kids' specific model, but our Brandywine and our Lupin Twin are both suitable for smaller, lightweight riders and come in shorter lengths including 147 and 150cm.

What should I do to take care of my Prior snowboard?

With a little care, your Prior snowboard can last several years. We recommend that you wipe off your board with a soft towel after you use it and store in a warm dry place. Regular waxing and tuning is also important. Go to Board Tuning 101 for some helpful tips. For those of you who would rather have your board taken care of by the pros we offer a Pro Tune done here at the factory in Whistler.

Ski Questions
How long has Prior been making skis?

Prior built the first prototypes in March of 2002. We then tested and refined them for 18 months before releasing the Prior 'Original' to the public in the in the fall of 2004.

What size of Prior skis are right for me?

As a general rule Prior recommends sizing customers for skis with the "Use your Head" method. The key to this rule is simplicity. For Type 1 (novice) skier, size the skis with the tip approximately chin height. For Type 2 (intermediate) skier, use approximately nose height. Type 3 (expert) skiers will be sized correctly when the ski tip is at forehead height. Note: There are exceptions to the rule to be aware of. Many of Prior's customers are experts and have various requirements which may mean even longer or shorter lengths than recommended above. Please email a Prior ski representative for more information.

What kinds of custom options are available?

All customers can choose between various topsheet and base graphics to customize the look of their Prior skis. Original, Doughboy and Sister ski models can also come with an optional flat tail section to facilitate climbing skins at no extra charge. Prior skis can be made stiffer or softer upon request too (nominal upcharge will apply). Finally, you can also completely customize with your own graphics for a surcharge - go to Custom Graphics at the bottom of a product page for more info.

Where should I position the bindings on the ski when having them mounted?

The recommended boot centre (B/C) mounting position is marked on the sidewall of each Prior ski. Note: You may wish to adjust the position of the binding slightly forward or back depending on your skiing style. Please discuss options with the ski technician who is mounting your bindings.

Do you stock ski poles?

We currently stock collapsible ski poles which are great for backcountry use.

Splitboard Questions
Does Hybrid Rocker affect my ability to ascend on a splitboard?

No. Remember that the most of your skin traction comes from the area below your feet and this area still has camber. Also note that the early rise (rockered) tip and tail is subtle so you will be getting skin traction and edge hold in this area of the board half too. Early rise in the tip is beneficial as it makes it easier to stay above the snow when hiking in deep pow.

Is there a significant sacrifice in performance when using a Prior splitboard compared with a solid board?

No. Prior splitboards are torsionally stable and have a similar overall flex pattern to our proven freeride models. With the connective splitboard hardware in place, the splitboard rides just like a regular board. (Note: a quadglass splitboard weighs approximately 8% more than a regular board, however an XTC carbon splitboard weighs approximately 9% less than a regular board.)

How long does it take to do the splitboard changeover in the backcountry?

Once you've got your system dialed, it will only take a couple of minutes to switch over from boarding to touring mode and vice versa.

Do the heels have the capacity to lock down when in touring mode?

No. The current Voile and Karakoram setup are for freeheel mode only.

What can I do to help protect the nylon tip/tail clips on the Splitboards?

Most tip clip damage occurs while the boards are split apart. We recommend rotating your tip clips in so that the board protects them while in touring mode. The tip clips fit under the skin bars when in this position which is added protection. Also, while skinning, run your boards with the straight sidewall (middle of board) out. This provides additional control while skinning as well as reducing the chances of making contact with the tip/tail clips.
If you do break a nylon tip clip please contact us to arrange getting a replacement.

Do you have any suggestions on how to use and maintain my splitboard skins?

When drying your skins, hang them up separately with the glue on the outside. Once dry, stick both skins to both sides of a cheat sheet for storage.

Can you downhill ski on the splitboard when it is in touring mode?

You can certainly 'ski' downhill as necessary, but keep in mind that you will be freeheeling with a setup that was not designed for skiing. The result is more of a cross country skiing experience versus downhill. Also note that the splitboard halves will have a straight edge on one side, so they will not have the same effect as a regular downhill ski.

Have a question? Please contact us.