THE PRIOR TEAM
Built by riders for riders. Every stage of your ride is meticulously handcrafted by one of our experts right here in the Whistler factory. We can honestly say that our team put as much attention and hard work into each every stage just as if it was their very own board or ski on the bench. Because we know that as we ride out on the hill, and see one of our customers shredding, we love to be able to say a big Heeeeey! (and instantly become friends) and be genuinely proud of the board that is under their feet, and know it will stand up to the rigorous riding we expect them to be doing on it.
Having tried and tested in our amazing backyard that is Whistler Blackcomb.
Meet the team!